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Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach Cover

Developing a Typology of Heritage Site Visitors: A Consumer Styles Inventory Approach

Zagreb International Review of Economics and Business
Volume 27 (2024): Issue 1 (May 2024)
By: Sunčana Piri Rajh,  Edo Rajh and  Sandra Horvat  
Open Access
|Jun 2024
DOI: https://doi.org/10.2478/zireb-2024-0011 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 231 - 252
Published on: Jun 3, 2024
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
consumer decision-making styles,
Consumer Styles Inventory (CSI),
heritage sites,
cluster analysis,
consumer behaviour
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2024 Sunčana Piri Rajh, Edo Rajh, Sandra Horvat, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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