The Strategic Determinants of the Sport Club Performance

This article aims to disclose the role of strategic factors in the context of a sport club performance. We used 73 basketball clubs from four countries and tested the relationships between four segments of variables (grouped into: a) environmental factors’ set, b) strategic factors’ set, c) human resource management (HRM) factors’ set, and d) behavioral factors’ set) and two different aspects of organizational performance: 1) top-sport-financial and 2) recreational-non-financial performance. The conduction of multiple regression analyses resulted with disclosure of significant direct effect of the strategic factor on both aspects of the sport clubs performance. The results offer explanation how the strategic planning enhances the performance. Better results are achieved by the clubs that pursue specific organizational goals linked to only one aspect of performance. While the theoretical contribution reflects through the evaluation of the importance of different sets of organizational performance factors, from the practical perspective tis study discloses complementary organizational objectives and those organizational aims which are, from an aspect of sport club performance, in contradiction with each other.