Abstract
This study emphasizes the importance of businesses establishing organizational structures, planning processes, and strategies that are compatible with the competitive conditions of globalization. It emphasizes the effective and accurate implementation of human resource management as a key determinant of success, particularly in five-star hotels operating in Turkey’s thermal and coastal regions. Semi-structured interviews were conducted with human resources managers from 15 five-star thermal and coastal hotels that formed the research sample, and the data obtained were evaluated using descriptive analysis methods. The findings revealed various problems in the human resources functions of the hotels. Based on the results, comprehensive recommendations were made for relevant regions, sectors, hotels, and managers. This study highlights the critical role of human resource management in the hotel sector, suggesting that it should be viewed as a strategic tool for gaining a competitive advantage.