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Number of job offers in the marketing industry
| Job Title | Number of Offers | YoY Change [%] | Number of Offers | YoY Change [%] | ||
|---|---|---|---|---|---|---|
| Dec 2022 | Dec 2023 | Feb 2023 | Feb 2024 | |||
| Marketing/Sales Director | 240 | 139 | −42 | 162 | 177 | 9 |
| Marketing Specialist | 720 | 452 | −37 | 757 | 680 | −10 |
| E-commerce Specialist | 166 | 120 | −28 | 179 | 156 | −13 |
| Graphic Designer | 443 | 222 | −50 | 501 | 391 | −22 |
| Total | 1569 | 933 | −41 | 1599 | 1404 | −12 |
Research methods applied to answer the research questions
| Research question | Research methods and tools |
|---|---|
| Q1 | Document analysis |
| Q2 | Google Trends statistics analysis |
| Q3 | Case study |