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Digital Marketing and E-Commerce in AI Era Cover

Digital Marketing and E-Commerce in AI Era

Valahian Journal of Economic Studies
Volume 15 (2024): Issue 2 (December 2024)
By: Ioan-Matei Purcărea  
Open Access
|Feb 2025
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DOI: https://doi.org/10.2478/vjes-2024-0014 | Journal eISSN: 2344-4924 | Journal ISSN: 2067-9440
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Language: English
Page range: 43 - 58
Published on: Feb 21, 2025
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
AI,
Gen AI,
E-Commerce E2E Value Chain,
Digital Marketing,
Connected Consumer
Related subjects:
Business and economics,
Political economics,
Economic theory, systems and structures,
Business management,
Financial reporting, group accounting, accounting and balancing,
Management, organization, corporate governance,
Business informatics,
Information and communications systems

© 2025 Ioan-Matei Purcărea, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 15 (2024): Issue 2 (December 2024)
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