Coordination of Communication Budget with Marketing Objectives in the Banking Sector Cover

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Coordination of Communication Budget with Marketing Objectives in the Banking Sector

Valahian Journal of Economic Studies

Volume 14 (2023): Issue 2 (December 2023)

By: Miruna Ioana Manea and Laura Marcu

Open Access

|Jan 2024

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DOI: https://doi.org/10.2478/vjes-2023-0017 | Journal eISSN: 2344-4924 | Journal ISSN: 2067-9440

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Language: English

Page range: 73 - 86

Published on: Jan 29, 2024

Published by: Valahia University of Targoviste

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

bank communication,

communication budget,

Related subjects:

Business and economics,

Political economics,

Economic theory, systems and structures,

Business management,

Financial reporting, group accounting, accounting and balancing,

Management, organization, corporate governance,

Business informatics,

Information and communications systems

© 2024 Miruna Ioana Manea, Laura Marcu, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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