Competitive Strategies on the Romanian Market. A Possible Case Study
References
- Danciu, V. 2004, Marketing strategic competitiv. O abordare internaţională (Competitive strategic marketing. An international approach), Bucureşti, Editura Economică
- Hill, Ch. 2009, International Business. Competing in the global marketplace, 7th edition, McGraw-Hill International Edition
- Huron, D., 2007, Décision et stratégies marketing, EJA – Paris, Gualino éditeur
- Kotler, Ph., Armstrong, G., 2003, Principiile marketingului (Marketing Principles), Ediţia a II-a, Bucureşti, Editura Teora
- Kotler, Ph., Armstrong, G., Saunders, J., Wong, V., 1999, Managementul marketingului (Marketing Management), Bucureşti, Editura Teora
- Kotler, Ph., Armstrong, G., Saunders, J., Wong, V., 1998, Principiile marketingului (Marketing Principles), Editia europeană, Bucureşti, Editura Teora
- Porter, M., 2001 (a), Avantajul concurenţial (Competitive Advantage), Copyright 1985, Bucureşti, Editura Teora
- Porter, M., 2001 (b), Strategie concurentiala (Competitive Strategy), Copyright 1980, Bucureşti, Editura Teora
- Ranchhod, A., Gurău, C., 2007, Marketing strategies. A contemporary approroach, Second edition, Prentice Hall, Pearson Education
- http://www.lighting.philips.ro
- http://www.philips.com
Language: English
Page range: 83 - 92
Published on: Nov 7, 2022
Published by: Valahia University of Targoviste
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Related subjects:
© 2022 Cornelia Denisa Ivan, Laura Marcu, Bogdan Cătălin Savu, published by Valahia University of Targoviste
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.