Passenger Car as Complex Experience

Emma Logo; Ildikó Petruska; Adam Torok

doi:10.2478/v10244-012-0023-7

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Passenger Car as Complex Experience

Transport and Telecommunication Journal

Volume 13 (2012): Issue 4 (December 2012)

By: Emma Logo, Ildikó Petruska and Adam Torok

Open Access

|Dec 2012

Abstract

Passenger cars are complex products that consist of millions of parts. Cars have different shapes and colours giving persons different emotional feelings. Therefore the car as a complex product is suitable for marketing specialist for comparing other products through cars. Authors are describing the mathematical background of the theoretical investigation and the practical results of such examination.

References

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2. Dewey, J. (1980). Art as experience. New York: G P Putnam’s Sons.
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3. Häusel, H.-G. (2008). BRAIN View - Warum Kunden kaufen! (p. 265) [in English: Brain View - Why people buying]. Freiburg: Verlag Haufe GmbH & Co.KG.
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4. Hekkert, P. & Schifferstein, P. M. J. (2008). Introducing product experience. Amsterdam: Elsevier, Ltd.
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Articles in this issue

DOI: https://doi.org/10.2478/v10244-012-0023-7 | Journal eISSN: 1407-6179 | Journal ISSN: 1407-6160

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Language: English

Page range: 275 - 283

Published on: Dec 4, 2012

Published by: Transport and Telecommunication Institute

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

cars,

emotions,

experience

Related subjects:

Engineering,

Introductions and overviews,

Engineering, other

© 2012 Emma Logo, Ildikó Petruska, Adam Torok, published by Transport and Telecommunication Institute
This work is licensed under the Creative Commons License.

Volume 13 (2012): Issue 4 (December 2012)