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Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™ Cover

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™

Physical Culture and Sport. Studies and Research
Volume 50 (2010): Issue 1 (December 2010)
By: Monika Piątkowska and  Jolanta Żyśko  
Open Access
|Dec 2010

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DOI: https://doi.org/10.2478/v10141-010-0029-6 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 118 - 132
Published on: Dec 23, 2010
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
sport marketing,
ambush marketing,
mega events,
2010 FIFA World Cup South Africa
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2010 Monika Piątkowska, Jolanta Żyśko, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons License.

Volume 50 (2010): Issue 1 (December 2010)