Skip to main content

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™ Cover

.blurhash-client-img { display: none !important; }

Off-Field Competition at Major Sport Events. Case Study of 2010 FIFA World Cup South Africa™

Physical Culture and Sport. Studies and Research

Volume 50 (2010): Issue 1 (December 2010)

By: Monika Piątkowska and Jolanta Żyśko

Open Access

|Dec 2010

Download Article

Download the full article as a PDF file.

Articles in this issue

DOI: https://doi.org/10.2478/v10141-010-0029-6 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221

Journal RSS Feed

Language: English

Page range: 118 - 132

Published on: Dec 23, 2010

Published by: University of Physical Education in Warsaw

In partnership with: Paradigm Publishing Services

Publication frequency: Volume open

Keywords:

sport marketing,

ambush marketing,

2010 FIFA World Cup South Africa

Related subjects:

Cultural studies,

General cultural studies,

Business and economics,

Business management,

Sports and recreation,

Physical education,

Sociology of sports

© 2010 Monika Piątkowska, Jolanta Żyśko, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons License.

Volume 50 (2010): Issue 1 (December 2010)