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Fuzzy SERVQUAL Analysis in Airline Services Cover

Fuzzy SERVQUAL Analysis in Airline Services

By: Ozlem Aydin and  Fatma Pakdil  
Open Access
|Dec 2008

Abstract

This study is aimed at measuring and summarizing the perceived and expected service quality of passengers of an international airline and to provide the passengers' opinions to the decision makers employing fuzzy logic. The appropriate fuzzification procedure was determined to be the trapezoidal membership function. Using SERVQUAL methodology, the optimal fuzzy interval of the gap scores was determined for each item. The interpretations of these fuzzy intervals were categorized into three areas - optimistic, neutral and pessimistic passenger views - to assist the decision makers in identifying which items of services are satisfactory and which are in need of improvement.

DOI: https://doi.org/10.2478/v10051-008-0012-8 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
Language: English
Page range: 108 - 115
Published on: Dec 12, 2008
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2008 Ozlem Aydin, Fatma Pakdil, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 41 (2008): Issue 3 (May 2008)