Skip to main content
Have a personal or library account? Click to login
Can Marketing Resources Contribute to Company Performance? Cover

Can Marketing Resources Contribute to Company Performance?

Organizacija
Volume 41 (2008): Issue 1 (January 2008)
By: ,   and    
Open Access
|Oct 2008
References

References

  1. Srivastava, R. K., Fahey, L. & Christensen H. K. (2001). The resource-based View and Marketing: The Role of Market-based Resources on Gaining Competitive Advantage,,: 777-802.
    Open DOISearch in Google Scholar
  2. Srivastava, R. K., Shervani T. A., & Fahey L. (1998). Market-Based Assets and Shareholder Value: A Framework for Analysis,,: 2-18.
    Open DOISearch in Google Scholar
  3. Stalk, G., Evans P., & Shulman L. E. (1992). Competing on capabilities: The new rules of corporate strategy,,(2): 57-69.
    Search in Google Scholar
  4. Subramanian, A. (1997). Innovativeness: redefining the concept,,: 223-43.
    Open DOISearch in Google Scholar
  5. Hart, S., & Banbury, C. (1994). How Strategy-Making Processes Can Make a Difference,,(4): 251-270.
    Open DOISearch in Google Scholar
  6. Heskett, J. L., Sasser, W. E. Jr., & Schlesinger, L. A. (1997)., The Free Press, New York.
    Search in Google Scholar
  7. Higginson, J. K. & Alam, A. (1997), Supply chain management techniques in medium-to-small manufacturing firms,,(2): 19-32.
    Open DOISearch in Google Scholar
  8. Hofer, C., & Schendel D. (1987)., West, St. Paul.
    Search in Google Scholar
  9. Sandvik, K., & Duhan D. F. (1996)., Proceedings of the 25th Annual Conference of the European Marketing Academy. Ed: Beracz, J, Bauer, J & Simon, J 983-999. Budapest: University of Economic Sciences.
    Search in Google Scholar
  10. Shamsie, J. (2003). The context of dominance: An industry-driven framework for exploiting reputation,,: 199-215.
    Open DOISearch in Google Scholar
  11. Slater, S. F., & Olson, E. M. (2001). Marketing's contribution to the implementation of business strategy: An empirical analysis,,(11): 1055-1068.
    Open DOISearch in Google Scholar
  12. Slater, S., &, Narver J. C. (1995). Market orientation and the Learning Organization,,: 63-67.
    Open DOISearch in Google Scholar
  13. Gatignon, H., & Xuered, J.-M. (1997). Strategic orientation of the firm and new product performance,,: 77-90.
    Open DOISearch in Google Scholar
  14. Ge, G. L., & Ding, D. Z. (2005). Market orientation, competitive strategy and firm performance: an empirical study of Chinese firms,,(3/4): 115-142.
    Open DOISearch in Google Scholar
  15. Hall, R. (1992). The strategic analysis of intangible resources,,: 135-144.
    Open DOISearch in Google Scholar
  16. Han, J. K., Kim N., & Srivastava R. K. (1998). Market orientation and organizational performance: Is innovation a missing link?,,(4): 30-45.
    Open DOISearch in Google Scholar
  17. Harris L. C. (2001). Market orientation and performance: objective and subjective empirical evidence from UK companies,,(1): 17-43.
    Open DOISearch in Google Scholar
  18. Fahy, J., Hooley, G., Cox, T., Beracs, J., Fonfara, K., & Snoj, B. (2000). The development and impact of marketing capabilities in Central Europe,,(1): 63-81.
    Open DOISearch in Google Scholar
  19. Fornell, C., & Wernerfeld, B. (1987). Defensive Marketing Strategy by Costumer Complained Management: A Theoretical Analysis,,(Nov): 337-46.
    Open DOISearch in Google Scholar
  20. Gabrijan, V., Milfelner, B., Snoj, B., & Gaber, B. (2005). Vpliv marketinških virov na delovanje podjetja,,(5/6): 92-103.
    Search in Google Scholar
  21. Ganster, D. C., Hennessey, H. W., & Luthans, F. (1983). Social Desirability Response Effects: Three Alternative Models,,: 321-331.
    Open DOISearch in Google Scholar
  22. Baumgartner, H., & Homburg, C. (1996). Applications of structural equation modeling in marketing and consumer research: A review,,: 139-161.
    Open DOISearch in Google Scholar
  23. Bollen, K. A. (1989)., John Wiley and Sons, New York.
    Open DOISearch in Google Scholar
  24. Buzzel, R. D., & Gale, B. T. (1987)., The Free Press, New York.
    Search in Google Scholar
  25. Chaharbaghi, K., & Lynch R. (1999). Sustainable Competitive Advantage: Towards a Dynamic Resource-based Strategy,,(1): 45.
    Open DOISearch in Google Scholar
  26. Chakravarthy, B. S. (1986). Measuring strategic performance: The role of strategic choice,,(5): 437-458.
    Open DOISearch in Google Scholar
  27. Doyle, P. (2000)., Wiley, Chichester.
    Open DOISearch in Google Scholar
  28. Drucker, P. (1954)., Harper and Row Publishers, New York.
    Search in Google Scholar
  29. Eberl, M., & Schwaiger, M. (2005). Corporate reputation: disentangling the effects on financial performance,,(7/8): 838-854.
    Open DOISearch in Google Scholar
  30. Fahy, J. (2000). The resource-based View of the Firm: Some Stumbling-Blocks on the Road to Understanding Sustainable Competitive Advantage,,(2/3/4): 94-104.
    Open DOISearch in Google Scholar
  31. Fahy, J., & Smithee A. 1999. Strategic Marketing and the Resource Based View of the Firm,,: 1-29.
    Search in Google Scholar
  32. Chandler Jr., Alfred D. (1991). The functions of the HQ unit in the multibusiness firm,,: 31?50.
    Open DOISearch in Google Scholar
  33. Churchill Jr., Gilbert A. (1979). A paradigm for developing better measures of marketing constructs,,(2): 64?73.
    Open DOISearch in Google Scholar
  34. Cooper, M. C., Lambert, D. M. & Pagh, J. D. (1997). Supply chain management: more than a new name for logistics,,(1): 1-14.
    Open DOISearch in Google Scholar
  35. Cravens, K. S., & Guilding, C. (2000). Measuring customer focus: an examination of the relationship between market orientation and brand valuation;,: 27-45.
    Open DOISearch in Google Scholar
  36. Day, G. S. (1994). The Capabilities of Market-Driven Organizations,,(4): 37-52.
    Open DOISearch in Google Scholar
  37. Day, G. S. & Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority,,(Apr): 1-20.
    Open DOISearch in Google Scholar
  38. DeChernatony, L., & MacDonald, M. (1992)., Butherworth-Heinemann, Oxford.
    Search in Google Scholar
  39. Deshpande, R., & Farley J. U. (2004). Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey,,: 3-22.
    Open DOISearch in Google Scholar
  40. Deshpande, R., Farley, J., & Webster, F. (1993). Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,,(1): 23-37.
    Open DOISearch in Google Scholar
  41. Dess, G. G., & Robinson R. B. (1984). Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately held Firm and Conglomerate Business Unit,,: 265-273.
    Open DOISearch in Google Scholar
  42. Diamantopoulus A., & Siguaw J. (2000)., Sage Publications, London.
    Open DOISearch in Google Scholar
  43. Dick, A., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual framework,,(2): 99-113.
    Open DOISearch in Google Scholar
  44. Dierickx, I., & Cool K. (1989). Asset stock accumulation and sustainability of competitive advantage,,(12): 1504-1551.
    Open DOISearch in Google Scholar
  45. Dowling, G. (2006). How good corporate reputations create corporate value,,(2): 134-143.
    Open DOISearch in Google Scholar
  46. Atuahene-Gima, K., Slater, S. F., & Olson, E. M. (2005). The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance,,: 464-482.
    Open DOISearch in Google Scholar
  47. Azzone, G., Bertele U., & Rangone A. (1995). Measuring resources for supporting resource-based competition,,(9): 57-63.
    Open DOISearch in Google Scholar
  48. Baker W. E., and Sinkula J. M. (2005). Market Orientation and the New Product Paradox,,(6): 483-502.
    Open DOISearch in Google Scholar
  49. Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage,,: 175-190.
    Open DOISearch in Google Scholar
  50. Weigelt, K., & Camerer C. (1988). Reputation and Corporate Strategy: A Review of Recent Theory and Applications,,(5): 443-454.
    Open DOISearch in Google Scholar
  51. Wernerfelt, B. (1984). A Resource-Based View of the Firm,,: 171-180.
    Open DOISearch in Google Scholar
  52. Amit, R., & Schoemaker P. J. (1993). Strategic assets and organizational rent,,(1): 33-46.
    Open DOISearch in Google Scholar
  53. Anderson, J. C., & Gerbing D. W. (1984). The Effect of Sampling Error on Convergence, Improper Solutions and Goodness-of-fit Indices for Maximum Likelihood Confirmatory Factor Analysis,,(2): 155-173.
    Open DOISearch in Google Scholar
  54. Atuahene-Gima, K. (1995). An Exploratory Analysis of the Impact of Market Orientation on New Product Performance: A Contingency Approach,,: 275-293.
    Open DOISearch in Google Scholar
  55. Atuahene-Gima, K. (1996). Market orientation and innovation,(Feb): 93-103.
    Open DOISearch in Google Scholar
  56. Hooley, G. J., Beracs, J., Cadogan, J. W., Fahy, J., Fonfara K., Gabbot, M., Kasper, H., Matear, S., Möller, K., Mühlbacher, H., Snoj, B., Theodorakis, V., Tsarenko, Y., & Yau, O. H. M. (2004).In 33 Proceedings of the 33rd EMAC Conference. Murcia: University of Murcia.
    Search in Google Scholar
  57. Hooley, G., Broderick A., & Möller K. (1998). Competitive positioning and the resource-based view of the firm,,: 97-115.
    Open DOISearch in Google Scholar
  58. Hooley, G., Greenley G. E., Cadogan W. J., & Fahy, J. (2005). The Performance Impact of Marketing Resources,,: 18-27.
    Open DOISearch in Google Scholar
  59. Hult, G. T. M., Hurley R. F., & Knight G. A. (2004). Innovativeness: Its Antecedents and Impact on Business Performance,,(5): 429-438.
    Open DOISearch in Google Scholar
  60. Hunt, S. D. (2000)., Sage, London.
    Open DOISearch in Google Scholar
  61. Hunt, S. D., & Morgan R. M. (1996). The Resource-Advantage Theory of Competition: Dynamics, Path Dependencies, and Evolutionary Dimensions,,: 107-114.
    Open DOISearch in Google Scholar
  62. Hurley, R. F., & Hult, G. T. M. (1998). Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination,,: 42-54.
    Open DOISearch in Google Scholar
  63. Jaworski, B. J., & Kohli A. K. (1993). Market orientation: antecedents and consequences,,(3): 53-70.
    Open DOISearch in Google Scholar
  64. Knox, S. (2004). Positioning and branding your organization,,(2): 105-115.
    Open DOISearch in Google Scholar
  65. Kohli, A. K., & Jaworski B. J. (1990). Market orientation: The construct, research propositions, and managerial implications,,(2): 1-18.
    Open DOISearch in Google Scholar
  66. Lippman, S. A., & Rumelt R. P. (1982). Uncertain Inimitability: An Analysis of Interfirm Differences on Efficiency under Competition,,: 418-53.
    Open DOISearch in Google Scholar
  67. Lukas, B. A., & Ferrell O. C. (2000). The effect of market orientation on product innovation,,(2): 239-247.
    Open DOISearch in Google Scholar
  68. Luo, X., Sivakumar K., & Liu S. S. (2005). Globalization, Marketing Resources, and Performance: Evidence from China,,(1): 50-65.
    Open DOISearch in Google Scholar
  69. MacCallum, R. C., Browne M. W., & Sugawara H. M. (1996). Power analysis and determination of sample size for covariance structure modeling,,(2): 130-149.
    Open DOISearch in Google Scholar
  70. Morgan, R. M, & Hunt, S. D. 1994. The commitment-trust theory of relationship marketing,,(3): 20-39.
    Open DOISearch in Google Scholar
  71. Narver, J. C., & Slater S. F. (1990). The Effect of a Market Orientation on Business Performance,,: 20-35.
    Open DOISearch in Google Scholar
  72. Narver, J. C., Slater S. F., & MacLachlan D. L. (2004). Responsive and Proactive Market Orientation and New Product Success,,(5): 334-347.
    Open DOISearch in Google Scholar
  73. Nguyen, N., & LeBlanc, N. (2001). Corporate image and corporate reputation in customers' retention decisions in services,,: 227-236.
    Open DOISearch in Google Scholar
  74. Novack, R. A., Rinehart, L. M. & Langley, CJ. Jr (1994). An internal assessment of logistics value,,(1): 113-52.
    Search in Google Scholar
  75. Olavarrieta, S., & Friedmann R. (1999). Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework,,: 215-228.
    Open DOISearch in Google Scholar
  76. Pearce, J. A., Robbins D. K. & Robinson, R. (1987). The impact of grand strategy and planning formality on financial performance,,(2): 125-134.
    Open DOISearch in Google Scholar
  77. Penrose, E. G. (1959).Wiley, New York.
    Search in Google Scholar
  78. Peteraf, M. A. (1993). The Cornerstones of Competitive Advantage: A Resource-Based View,,(3): 179-191.
    Open DOISearch in Google Scholar
  79. Podsakoff, P. M., Mackenzie, S. B., Lee, J-Y., & Podsakoff, N. P. (2003). Common Method Biases in Behavioural Research: A Critical Review of the Literature and Recommended Remedies,,(5): 879-903.
    Open DOISearch in Google Scholar
  80. Prescott, J. E., Coolí, A. K., & Venkatraman, N. (1986). The market share-profitability relationship: an empirical assessment of major assertions and contradictions,,(4): 377-394.
    Open DOISearch in Google Scholar
  81. Raj, S. P. (1985). Striking a balance between brand ‘popularity’ and brand loyalty,,(1): 53-59.
    Open DOISearch in Google Scholar
  82. Reed, R., & DeFillippi R. J. (1990). Causal ambiguity, barriers to imitation and sustainable competitive advantage,,(1): 88-102.
    Open DOISearch in Google Scholar
  83. Reicheld, F. F. (1993). Loyalty-based management,,(2): 64-73.
    Search in Google Scholar
  84. Reichheld, F., & Sasser, W. E. (1990). Zero defections,,: 105-111.
    Search in Google Scholar
  85. Reinartz, W. J., & Kumar, V. (2004). The mismanagement of customer loyalty,,(7): 86.
    Search in Google Scholar
  86. Roberts, P. M., & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance,,: 1077-1093.
    Open DOISearch in Google Scholar
  87. Rumelt, R., & Wensley, R. (1981).Working paper, University of California, Los Angeles.
    Search in Google Scholar
  88. Tracey, M., Lim, J-S., Vonderembse, M. A. (2005). The impact of supply-chain management capabilities on business performance.,(3/4): 179-192.
    Search in Google Scholar
  89. Uncles, M. D., Dowling, G. R., & Hammond, K. (2003). Customer loyalty and customer loyalty programs,,(4): 294-314.
    Open DOISearch in Google Scholar
  90. Venkatraman, N., & Ramanujan, V. (1986). Measurement of business performance in strategy research: A comparison of approaches,,: 801-814.
    Open DOISearch in Google Scholar
  91. Wiedmann, K. P., & Buxel, H. (2005). Corporate reputation management in Germany: Results of an empirical study,,(2): 145-163.
    Open DOISearch in Google Scholar
DOI: https://doi.org/10.2478/v10051-008-0001-y | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
Journal RSS Feed
Language: English
Page range: 3 - 13
Published on: Oct 17, 2008
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Keywords:
market orientation,
innovation resources,
reputational resources,
customer related capabilities,
distribution-based assets,
organizational performance
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2008 Borut Milfelner, Vladimir Gabrijan, Boris Snoj, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 41 (2008): Issue 1 (January 2008)
Next article