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Can Marketing Resources Contribute to Company Performance? Cover

Can Marketing Resources Contribute to Company Performance?

Organizacija
Volume 41 (2008): Issue 1 (January 2008)
By: Borut Milfelner,  Vladimir Gabrijan and  Boris Snoj  
Open Access
|Oct 2008
DOI: https://doi.org/10.2478/v10051-008-0001-y | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 3 - 13
Published on: Oct 17, 2008
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
market orientation,
innovation resources,
reputational resources,
customer related capabilities,
distribution-based assets,
organizational performance
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2008 Borut Milfelner, Vladimir Gabrijan, Boris Snoj, published by University of Maribor
This work is licensed under the Creative Commons License.

Volume 41 (2008): Issue 1 (January 2008)