References
- Advertising Age (2008). "Unilever, P&G War Over Which is Most Ethical." March 03.
- Albert, S., and Whetten, D. (1985). Organizational Identity. In L. L. Cummings and B. M. Shaw (eds.)., Research in Organizational Behaviour. Greenwich: JAI Press.
- Alvesson, M. (1990). Organization: From substance to Image? Organization Studies, Vol. 11, No. 3, pp. 373-394.
- Balmer, J. M. T., (2002). "Corporate Brands Ten Years On: What's New?" Bradford School of Management: The Working Paper Series, number 02/07.
- Balmer, J. M. And Greyser, S. A. (eds.) (2007). Revealing the Corporation: perspectives on identity, image, reputation, corporate branding, and corporate-level marketing. New York: Routledge
- Bearden, W. O. and Shimp, T. A. (1982). The Use of Extrinsic Cues to Facilitate Product Adoption. Journal of Marketing Research, 19: 229-239.
- Blauw, E. (1986). Het Corporate Image: Beeldvorming van de Onderneming. Amsterdam: De Viergang.
- Bromley, D. B. (1993). Reputation, Image and Impression Management. New York: John Wiley & Sons.
- Brown, T. J. and Dacin, P. A. (1997). ‘The Company and the Product: Corporate Associations and Consumer Product Responses’, Journal of Marketing, January, 1997, vol. 61, pp. 64-8410.1177/002224299706100106
- CNN Business (2008). Stock Market Report. January 14.
- Cornelissen, J. (2004). Corporate Communications: Theory and Practice. New York: Sage Publications.
- Cramer, S. & Ruefli, T. (1994) ‘Corporate reputation dynamics: Reputation inertia, reputation risk, and reputation prospect’, Paper presented at the National Academy of Management Meetings, Dallas.
- Dawar, N. and Parker, P. (1994). ‘Marketing universals: consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality, Journal of Marketing, 58, 2, pp. 88-95.
- Doorley, J. And Garcia, H. F. (2007). Reputation Management. New York: Routledge.
- Dowling, G. (2001). Creating Corporate Reputations: Identity, Image, and Performance. Oxford: Oxford University Press.
- Dutton, J. E., Dukerich, J. M., and Harquail, C. V. (1994). Organizational Images and Member Identification. Administrative Science Quarterly, 39: 239-263.
- Etzioni, A. (1988). The Moral Dimension. New York: Free Press.
- Farr, R. And Moscovici, S. (eds.) (1984). Social Representations. Cambridge: Cambridge University Press.
- Fombrun, C. J. and Shanely, M. (1990). "What's in a name? Reputation Building and Corporate Strategy." Academy of Management Journal, 33: 233-258.
- Fombrun, C. J. (1996). Reputation: Realizing Value for the Corporate Image. Boston: Harvard Business School Press.
- Fombrun, C. J., and Van Riel, C. B. M. (1997). The Reputational Landscape. Corporate Reputation Review, 1(5): 5-13.
- Fombrun, C. J. (2001). Corporate Reputations as Economic Assets. Handbook of Strategic Management. Oxford: Blackwell.
- Fortune 500 (2008). America's Most Admired Companies. March 03.
- Goldberg, M. E. and Hartwick, J. (1990). "The effects of advertiser reputation and extremity of advertising claim on advertising effectiveness." Journal of Consumer Research, 17: 172-179.
- Goffman, E. (1959). The Presentation of Self in Everyday Life. New York: Doubleday.
- Kitchen, P. J., and Schultz, D. E. (2001). Raising the Corporate Umbrella: Corporate Communications in the 21st Century. London: Palgrave.10.1057/9780230554580
- Kitchen, P. J., and Laurence, A. (2003). Corporate Reputation: An Eight-Country Analysis. Corporate Reputation Review, 6(3): 103-117.
- Kydd, C. T., Ogilvie, J. R. and Slade, L. A. (1990). "I do not care what they say, as long as they spell my name right: Publicity, Reputation and Turnover." Group and Organization Studies, 15: 53-74.
- McGuire, J., Sundgren, A., and Schneeweiss, T. (1988). Corporate Social Responsibility and Firm Financial Performance. Academy of Management Journal, 31: 854-872.
- McLuhan, M. (1970). From Cliche to Archetype. New York: Pocket Books
- McNeil, K. and Miller, R. E. (1980). "The profitability of consumer protection: warranty policy into auto industry." Administrative Science Quarterly, 25: 407-427.
- Oechsle, S. J. (2002). Brands and broadband. A communications opportunity. Corporate Reputation Review, Vol. 5, No. 2-3, pp.176-191;10.1057/palgrave.crr.1540173
- Olins, W. (1978). The Corporate Personality. An Inquiry into the Nature of Corporate Identity. London: Design Council.
- Olins, W. (1990). Corporate Identity: Making Business Strategy Visible Through Design. New York: McGraw-Hill.
- Olins, W. (2003). Wally Olins on Brand. London: Thames & Hudson Ltd.
- Parker, M. (2000) Organizational Culture and Identity, London: Sage
- Pratt, M. G. and Foreman, P. O. (2000) "Classifiying managerial responses to multiple organizational identities", Academy of Management Review, 25 (1): 18-42.10.5465/amr.2000.2791601
- Schietz, K. E., and Epstein, M. J. (2005). Exploring the Financial Value of a Reputation for Corporate Social Responsibility During a Crisis. Corporate Reputation Review, 7(4): 327-345.
- Van Riel, C. B. M., and Fombrun, C. J. (2007). Essentials of Corporate Communication: implementing practices for effective reputation management. London: Routledge.10.4324/9780203390931
- Zyglidopoulos, S. C., Alessandri, S. W., and Alessandri, T. M. (2006). Reputation, Image, Identity, and Competitiveness. New York: Reputation Institute.
- Wartick, S. L. (1992). "The Relationship between intense media exposure and change in corporate relationship." Business and Society, 31: 33-49.