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Corporate Reputation and Brand Architecture: the Debate Cover

Corporate Reputation and Brand Architecture: the Debate

South East European Journal of Economics and Business
Volume 6 (2011): Issue 2 (November 2011)
By: Dalija Hasanbegović  
Open Access
|Jan 2012

Authors

Dalija Hasanbegović

DOI: https://doi.org/10.2478/v10033-011-0014-y | Journal eISSN: 2233-1999
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Language: English
Page range: 37 - 43
Published on: Jan 27, 2012
Published by: University of Sarajevo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
corporate reputation,
brand architecture,
monolithic brand structure,
endorsed brand structure,
branded identity structure,
corporate identity,
corporate brand,
corporate communication,
corporate culture,
corporate reputation management,
corporate social responsibility
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other

© 2012 Dalija Hasanbegović, published by University of Sarajevo
This work is licensed under the Creative Commons License.

Volume 6 (2011): Issue 2 (November 2011)