Assessing the Macro-Environmental Factors Affecting Innovative Last-Mile Delivery Solutions

Zindros, Stylianos; Anagnostopoulou, Afroditi

doi:10.2478/ttj-2024-0001

Abstract

This paper aims to provide a PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis of current trends and changes in the urban goods transport market. The goal is to assess the macro-environmental factors that are affecting innovative solutions for last-mile delivery, and to use this analysis to support decision making and planning for horizontal schemes of collaboration and policy interventions that may be necessary for introducing these solutions successfully and becoming more competitive in practice. By carefully prioritizing these factors, relevant stakeholders can make informed decisions and take effective actions to improve the competitiveness of their operations in the urban goods transport industry.

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Assessing the Macro-Environmental Factors Affecting Innovative Last-Mile Delivery Solutions

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