Abstract
Investigating the impact rendered by financial capacity and its diagnostics efficiency upon the results of a company’s activity is the most important problem of modern management. The standard conventional methods and tools of the financial analysis have remained in the past. The top management of a modern company ever more often reflects on the alternative approaches for an assessment objectively capable of reflecting both the current situation and the near-term threats jeopardizing the company’s activity. One of such approaches is the business value appraisal method from the time perspective. The advantage of this approach is leading properties inherent in the indices.
This article studies the growth rate-related changes of activity, by separating the analysis of events and trends. The polarity of those categories has been considered as a fundamental principle of the analysis of growth rate, financial instability, and discounted cash flow.