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Predictors of Consumer Aggression Toward Inclusive Brands: A Mixed Methods Investigation Cover

Predictors of Consumer Aggression Toward Inclusive Brands: A Mixed Methods Investigation

Timisoara Journal of Economics and Business
Volume 16 (2023): Issue 2 (December 2023)
By: Amir Hajisafi  
Open Access
|Aug 2024

Authors

Amir Hajisafi

Department of Business Management, Islamic Azad University, Science and Research Branch, Tehran, Iran
DOI: https://doi.org/10.2478/tjeb-2023-0009 | Journal eISSN: 2286-0991
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Language: English
Page range: 159 - 184
Published on: Aug 9, 2024
Published by: West University of Timisoara
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Inclusive Branding,
Consumer Aggression,
Virtue Signaling,
Moral Outrage,
Tribalism,
Social Identity
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Business management, other

© 2024 Amir Hajisafi, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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