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The Road to Sustainable Meat Consumption – What Drives Consumer Intention to Reduce Red Meat Consumption? Cover

The Road to Sustainable Meat Consumption – What Drives Consumer Intention to Reduce Red Meat Consumption?

Studia Universitatis Babes-Bolyai Oeconomica
Volume 70 (2025): Issue 3 (December 2025)
By:   
Open Access
|Sep 2026
Authors

Authors

Andor Darvas

andor.darvas@econ.ubbcluj.ro

Babeș-Bolyai University, Romania
DOI: https://doi.org/10.2478/subboec-2025-0015 | Journal eISSN: 2065-9644
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Language: English
Page range: 55 - 80
Published online: Sep 21, 2026
Published in print: Dec 1, 2025
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
food marketing,
meat consumption,
theory of planned behavior,
attitude,
sustainable food consumption
JEL:
M31,
I12,
L66
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2026 Andor Darvas, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 70 (2025): Issue 3 (December 2025)
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