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Modeling the Impact of Personalized Social Media Advertisements on Online Impulse Buying Intention Cover

Modeling the Impact of Personalized Social Media Advertisements on Online Impulse Buying Intention

Studia Universitatis Babes-Bolyai Oeconomica
Volume 70 (2025): Issue 2 (August 2025)
By: Alpár-Előd Bereczki and  Mónika-Anetta Alt  
Open Access
|Mar 2026
DOI: https://doi.org/10.2478/subboec-2025-0009 | Journal eISSN: 2065-9644
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Language: English
Page range: 38 - 64
Published on: Mar 17, 2026
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
personalized advertising,
social media advertising,
online impulse buying,
consumer behavior,
structural equation modeling
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2026 Alpár-Előd Bereczki, Mónika-Anetta Alt, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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