Have a personal or library account? Click to login
Modeling the Impact of Personalized Social Media Advertisements on Online Impulse Buying Intention Cover

Modeling the Impact of Personalized Social Media Advertisements on Online Impulse Buying Intention

Studia Universitatis Babes-Bolyai Oeconomica
Volume 70 (2025): Issue 2 (August 2025)
By: Alpár-Előd Bereczki and  Mónika-Anetta Alt  
Open Access
|Mar 2026

Authors

Alpár-Előd Bereczki

Babeș-Bolyai University, Romania

Mónika-Anetta Alt

alparelodbereczki@gmail.com

Babeș-Bolyai University, Romania
DOI: https://doi.org/10.2478/subboec-2025-0009 | Journal eISSN: 2065-9644
Journal RSS Feed
Language: English
Page range: 38 - 64
Published on: Mar 17, 2026
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
personalized advertising,
social media advertising,
online impulse buying,
consumer behavior,
structural equation modeling
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2026 Alpár-Előd Bereczki, Mónika-Anetta Alt, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 70 (2025): Issue 2 (August 2025)Next article