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Digital Influencers: Catalysts for Customer Engagement and Purchase Intention Cover

Digital Influencers: Catalysts for Customer Engagement and Purchase Intention

Studia Universitatis Babes-Bolyai Oeconomica
Volume 69 (2024): Issue 2 (August 2024)
By: Ghamama Hani,  Syed Waqar Haider,  Aamir Raza,  Susana C. Silva and  Joana Carmo Dias  
Open Access
|Nov 2024

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DOI: https://doi.org/10.2478/subboec-2024-0009 | Journal eISSN: 2065-9644
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Language: English
Page range: 40 - 61
Published on: Nov 5, 2024
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
social media influencers,
credibility,
customer engagement,
purchase intention,
brand intimacy
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2024 Ghamama Hani, Syed Waqar Haider, Aamir Raza, Susana C. Silva, Joana Carmo Dias, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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