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Digital Influencers: Catalysts for Customer Engagement and Purchase Intention

Studia Universitatis Babes-Bolyai Oeconomica

Volume 69 (2024): Issue 2 (August 2024)

By: Ghamama Hani , Syed Waqar Haider , Aamir Raza , Susana C. Silva and Joana Carmo Dias

Open Access

|Nov 2024

Authors

Ghamama Hani

GC Women University Sialkot

Syed Waqar Haider

GC Women University Sialkot American University of Iraq, Baghdad

Aamir Raza

GC Women University Sialkot

Susana C. Silva

Universidade Catoìlica Portuguesa&CEGE, University of Saint Joseph

Joana Carmo Dias

COMEGI Universidade Lusiìada, Portugal

DOI: https://doi.org/10.2478/subboec-2024-0009 | Journal eISSN: 2065-9644

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Language: English

Page range: 40 - 61

Published on: Nov 5, 2024

Published by: Babeș-Bolyai University

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

social media influencers,

customer engagement,

purchase intention,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Marketing, sales, customer relations,

Business management, other

© 2024 Ghamama Hani, Syed Waqar Haider, Aamir Raza, Susana C. Silva, Joana Carmo Dias, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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