de Chernatony, L. (1999). Brand management through narrowing the gap between brand identity and brand factors driving successful financial services brands. European Journal of Marketing, 15(1/3), 157-179.10.1362/026725799784870432
Fletcher C., Williams, R. (1996). Performance management, job satisfaction and organizational commitment. British Journal of Management, 7(2), 169–179.10.1111/j.1467-8551.1996.tb00112.x
Gu, Z., & Siu, R. C. (2009). Divers of job satisfaction as related to work performance in Macao casino hotels: An investigation based on employee survey. International Journal of Contemporary Hospitality Management, 21(5), 561–578.10.1108/09596110910967809
Hoffman, J., & Mehra, S. (1999). Operationalizing productivity improvement programs through total quality management. International Journal of Quality and Reliability Management, 16(1), 72-73.10.1108/02656719910250890
Kahn, W.A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724.10.2307/256287
Lee Y. K., Nam J. H., Park D. H., Lee K. A. (2006). What factors influence customer-oriented prosocial behavior of customer-contact employees? Journal of Services Marketing, 20(4), 251–264.10.1108/08876040610674599
Lee Y.K, Kim S., Kim S.Y. (2015) The Impact of Internal Branding on Employee Engagement and Outcome Variables in the Hotel Industry. Asia Pacific Journal of Tourism Research. 19(12), 1359-1380.10.1080/10941665.2013.863790
Li C., Guo S., Cao L., Li J., (2018). Digital enablement and its role in internal branding: A case study of HUANYI travel agency. Industrial Marketing Management, 72, 152-160.10.1016/j.indmarman.2018.04.010
Liu G., Ko W.W., Chapleao C. (2017). Managing employee attention and internal branding. Journal of Business Research, 79, 1-11.10.1016/j.jbusres.2017.05.021
M’zungu, S. D., Merrilees, B., & Mille, D. (2010). Brand management to protect brand equity: A conceptual model. Brand Management, 17(8), 605-617.10.1057/bm.2010.15
Punjaisri, K., Wilson, A., & Evanschitzky, H. (2008). Exploring the influences of internal branding on employees’ brand promise delivery: Implications for strengthening customer-brand relationships. Journal of Relationship Marketing, Vol. 7, No. 4, pp. 407-423.10.1080/15332660802508430
Tajfel, H., Turner, J.C. (1985). The Social Identity Theory of Intergroup Behavior. In: Worchel, S. and Austin, W.G., Eds., Psychology of Intergroup Relations, 2nd Edition, Nelson Hall, Chicago, pp. 7-24.
Terglav K., Ruzzier M.K., Kaše R. (2016). Internal branding process: Exploring the role of mediators in top management’s leadership–commitment relationship. International Journal of Hospitality Management, 54, 1-11.10.1016/j.ijhm.2015.12.007
Turkyilmaz A., Akman G., Ozkan C., Pastuszak Z. (2011). Empirical study of public sector employee loyalty and satisfaction. Industrial Management & Data Systems, 111(5), 675–696.10.1108/02635571111137250
Vatankhah S., Darvishi M. (2018). An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry. Journal of Air Transport Management, 69, 49-5810.1016/j.jairtraman.2018.02.002
Wang Y.C., Yang J., Yang C.E. (2019). Hotel internal branding: A participatory action study with a case hotel. Journal of Hospitality and Tourism Management, 40, 31-39.10.1016/j.jhtm.2019.05.002
Welch M. (2011). Appropriateness and acceptability: employee perspectives of internal communication. Public Relations Review, 38, 246-254.10.1016/j.pubrev.2011.12.017
Wu L., Norman I. J. (2006). An investigation of job satisfaction, organizational commitment and role conflict and ambiguity in a sample of Chinese undergraduate nursing students. Nurse Education Today, 26(4), 304–314.10.1016/j.nedt.2005.10.011