Have a personal or library account? Click to login

Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty

Open Access
|Dec 2020

References

  1. Byrne, B. M. (2010). Structural equation modeling with AMOS: Basic concepts, applications, and programming. 2nd Edition. Routledge Taylor & Francis.
  2. de Chernatony, L. (1999). Brand management through narrowing the gap between brand identity and brand factors driving successful financial services brands. European Journal of Marketing, 15(1/3), 157-179.10.1362/026725799784870432
  3. Fletcher C., Williams, R. (1996). Performance management, job satisfaction and organizational commitment. British Journal of Management, 7(2), 169–179.10.1111/j.1467-8551.1996.tb00112.x
  4. Fornell, C., & Larcker, D.F. (1981). Evaluating Structural Equation Models with Unobservable Variables and Measurement Error. Journal of Marketing Research, 18(1), 39-50.10.1177/002224378101800104
  5. Gu, Z., & Siu, R. C. (2009). Divers of job satisfaction as related to work performance in Macao casino hotels: An investigation based on employee survey. International Journal of Contemporary Hospitality Management, 21(5), 561–578.10.1108/09596110910967809
  6. Hair, J., Black, W., Babin, B., and Anderson, R. (2010). Multivariate data analysis (7th ed.). Prentice-Hall, Inc. Upper Saddle River, NJ, USA.
  7. Hoffman, J., & Mehra, S. (1999). Operationalizing productivity improvement programs through total quality management. International Journal of Quality and Reliability Management, 16(1), 72-73.10.1108/02656719910250890
  8. Kahn, W.A. (1990). Psychological conditions of personal engagement and disengagement at work. Academy of Management Journal, 33(4), 692–724.10.2307/256287
  9. Lee Y. K., Nam J. H., Park D. H., Lee K. A. (2006). What factors influence customer-oriented prosocial behavior of customer-contact employees? Journal of Services Marketing, 20(4), 251–264.10.1108/08876040610674599
  10. Lee Y.K, Kim S., Kim S.Y. (2015) The Impact of Internal Branding on Employee Engagement and Outcome Variables in the Hotel Industry. Asia Pacific Journal of Tourism Research. 19(12), 1359-1380.10.1080/10941665.2013.863790
  11. Li C., Guo S., Cao L., Li J., (2018). Digital enablement and its role in internal branding: A case study of HUANYI travel agency. Industrial Marketing Management, 72, 152-160.10.1016/j.indmarman.2018.04.010
  12. Liu G., Ko W.W., Chapleao C. (2017). Managing employee attention and internal branding. Journal of Business Research, 79, 1-11.10.1016/j.jbusres.2017.05.021
  13. M’zungu, S. D., Merrilees, B., & Mille, D. (2010). Brand management to protect brand equity: A conceptual model. Brand Management, 17(8), 605-617.10.1057/bm.2010.15
  14. Maslach C., Schaufelli W. B., Leiter M. P. (2001). Job burnout. Annual Review of Psychology, 52(1), 397–422.10.1146/annurev.psych.52.1.397
  15. Punjaisri, K., Wilson, A., & Evanschitzky, H. (2008). Exploring the influences of internal branding on employees’ brand promise delivery: Implications for strengthening customer-brand relationships. Journal of Relationship Marketing, Vol. 7, No. 4, pp. 407-423.10.1080/15332660802508430
  16. Tajfel, H., Turner, J.C. (1985). The Social Identity Theory of Intergroup Behavior. In: Worchel, S. and Austin, W.G., Eds., Psychology of Intergroup Relations, 2nd Edition, Nelson Hall, Chicago, pp. 7-24.
  17. Terglav K., Ruzzier M.K., Kaše R. (2016). Internal branding process: Exploring the role of mediators in top management’s leadership–commitment relationship. International Journal of Hospitality Management, 54, 1-11.10.1016/j.ijhm.2015.12.007
  18. Terry, N. (2003). Marketers merit a greater role in internal activity. Marketing, pp. 18.
  19. Turkyilmaz A., Akman G., Ozkan C., Pastuszak Z. (2011). Empirical study of public sector employee loyalty and satisfaction. Industrial Management & Data Systems, 111(5), 675–696.10.1108/02635571111137250
  20. Vatankhah S., Darvishi M. (2018). An empirical investigation of antecedent and consequences of internal brand equity: Evidence from the airline industry. Journal of Air Transport Management, 69, 49-5810.1016/j.jairtraman.2018.02.002
  21. Wang Y.C., Yang J., Yang C.E. (2019). Hotel internal branding: A participatory action study with a case hotel. Journal of Hospitality and Tourism Management, 40, 31-39.10.1016/j.jhtm.2019.05.002
  22. Welch M. (2011). Appropriateness and acceptability: employee perspectives of internal communication. Public Relations Review, 38, 246-254.10.1016/j.pubrev.2011.12.017
  23. Wu L., Norman I. J. (2006). An investigation of job satisfaction, organizational commitment and role conflict and ambiguity in a sample of Chinese undergraduate nursing students. Nurse Education Today, 26(4), 304–314.10.1016/j.nedt.2005.10.011
Language: English
Page range: 27 - 38
Published on: Dec 31, 2020
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year

© 2020 Mircea-Andrei Scridon, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.