Internal Branding: Antecedents of Employee Attitudes, Satisfaction, and Organizational Loyalty

Studia Universitatis Babes-Bolyai Oeconomica

Volume 65 (2020): Issue 3 (December 2020)

By:

Mircea-Andrei Scridon

Open Access

|Dec 2020

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DOI: https://doi.org/10.2478/subboec-2020-0013 | Journal eISSN: 2065-9644

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Language: English

Page range: 27 - 38

Published on: Dec 31, 2020

Published by: Babeș-Bolyai University

In partnership with: Paradigm Publishing Services

Publication frequency: 3 times per year

Keywords:

internal branding,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Marketing, sales, customer relations,

Business management, other

© 2020 Mircea-Andrei Scridon, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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