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What Do Managers Think About the Success Potential of CRM Campaigns? Cover

What Do Managers Think About the Success Potential of CRM Campaigns?

Open Access
|Sep 2019

References

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Language: English
Page range: 33 - 52
Published on: Sep 9, 2019
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2019 Bruna Monteiro Castanheira, Susana Costa E Silva, Carla Carvalho Martins, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.