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What Do Managers Think About the Success Potential of CRM Campaigns? Cover

What Do Managers Think About the Success Potential of CRM Campaigns?

Studia Universitatis Babes-Bolyai Oeconomica
Volume 64 (2019): Issue 2 (August 2019)
By: Bruna Monteiro Castanheira,  Susana Costa E Silva and  Carla Carvalho Martins  
Open Access
|Sep 2019

Authors

Bruna Monteiro Castanheira

Universidade Católica Portuguesa, Portugal

Susana Costa E Silva

ssilva@porto.ucp.pt

Universidade Católica Portuguesa, Portugal

Carla Carvalho Martins

Universidade Católica Portuguesa, Portugal
DOI: https://doi.org/10.2478/subboec-2019-0008 | Journal eISSN: 2065-9644
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Language: English
Page range: 33 - 52
Published on: Sep 9, 2019
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
CRM,
UTAUT model,
performance expectancy,
effort expectancy,
social influence
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2019 Bruna Monteiro Castanheira, Susana Costa E Silva, Carla Carvalho Martins, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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