Abstract
In this paper reflexive games are defined as a way to act beyond equilibria to control our opponents by our hiding motives. The task of a reflexive game is to have the opponent’s actions become transparent for us, while our actions remain obscure for the competitor. In case a reflexive game is carried out between agents belonging to the same organisation (corporation, company, institute), success in a reflexive game can be reached by a purposeful modification of some components of a controlled system. Such a modification for the guaranteed victory in a reflexive game is called reflexive management. This kind of management uses reflexive games to control a knowledge structure of agents in a way their actions unconsciously satisfy the centre’s goals.