Transforming Public Opinion in the Era of Artificial Intelligence: A Comparative Analysis in North Macedonia (2015–2026)
By: Zamir Dika and Demush Bajrami
References
- Bajrami, D. (2015). The role of social media in politics. PhD dissertation, University of Tirana. https://plus.cobiss.net/cobiss/al/sq/data/cobib/2048050213.
- Bajrami, D. (2024). Political Leadership Through the Lens of Social Media. SEEU Review, 19(2), 93-103.
- Chesney, R., & Citron, D. (2023). Deepfakes and the New Disinformation War: The Liar’s Dividend in the Age of Synthetic Media. Foreign Affairs, 102(3).
- Council of Europe (CoE) & AVMU. (2025). Guidelines for the regulation of Artificial Intelligence in the media sector in the Republic of Macedonia. Skopje: AVMU.
- DiResta, R. (2024). Invisible Rulers: The People Who Turn Lies into Reality. New York: Public Affairs.
- Dzigal, E. (2024). Online polarization and digital hygiene in societies in transition. Journal of Media Ethics, 9(2), pp. 45-58.
- Floridi, L. (2024). The Ethics of Artificial Intelligence: Principles, Challenges, and Opportunities. Oxford: Oxford University Press.
- Frichand, A., & Blazhevska Stoilkovska, B. (2024). Ethical dilemmas of autonomous systems in public decision-making. Social Psychology, 12(1).
- Gërguri, D. (2024). Synthetic Manipulation and Information Security in the Western Balkans. Communication Studies, 15(4).
- Gerbner, G. (1976). Living with Television: The Violence Profile. Journal of Communication, 26(2), pp. 172-194.
- Lasswell, HD (1927). Propaganda Technique in the World War. New York: Peter Smith.
- Lippmann, W. (1922). Public Opinion. New York: Harcourt, Brace and Co.
- Madiega, T. (2024). Artificial Intelligence Act: European Parliament briefing. Brussels: European Parliamentary Research Service.
- McCombs, ME, & Shaw, DL (1972). The Agenda-Setting Function of Mass Media. Public Opinion Quarterly, 36(2), pp. 176-187.
- Miloshevska, T. (2024). Generative AI as a tool for influence operations and social destabilization. Cyber Security, 7(3).
- Pajaziti, A. (2024). Socialigence: Homo Digitalis and the Challenges of Coexistence in the RMV. Skopje: SEEU Publications.
- Shabani, A., Bajrami, D., & Dika, Z. (2022). Challenges of Educational Leadership in Digital Transformation. SEEU Review, 17(1), pp. 88-102.
- Vaccari, C., & Chadwick, A. (2024). Generative AI and the Future of Political Communication. Cambridge: Cambridge University Press.
- Zuboff, S. (2023). The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. London: Profile Books.
DOI: https://doi.org/10.2478/seeur-2026-0013 | Journal eISSN: 1857-8462
Language: English
Page range: 145 - 161
Published on: Jun 30, 2026
Published by: South East European University
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Related subjects:
© 2026 Zamir Dika, Demush Bajrami, published by South East European University
This work is licensed under the Creative Commons Attribution 4.0 License.