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Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts Cover

Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts

Social Communication
Volume 7 (2021): Issue 1 (January 2021)
By:  and    
Open Access
|Apr 2021
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DOI: https://doi.org/10.2478/sc-2021-0001 | Journal eISSN: 2450-7563 (formerly 2299-5382)
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Language: English
Page range: 1 - 17
Published online: Apr 18, 2021
Published in print: Jan 1, 2021
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Keywords:
Generation Y,
social media,
content marketing,
arts
Related subjects:
Cultural studies,
Media studies,
Media theory,
Genres and media in cultural studies,
Digital media and communication,
Topics in cultural studies,
Media,
Social sciences,
Communication science,
Mass communication

© 2021 Edita Štrbová, Simona Boldišová, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 License.

Volume 7 (2021): Issue 1 (January 2021)
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