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Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts Cover

Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts

Social Communication
Volume 7 (2021): Issue 1 (January 2021)
By: Edita Štrbová and  Simona Boldišová  
Open Access
|Apr 2021

Authors

Edita Štrbová

estrbova@ukf.sk

Assistant Professor at Constantine the Philosopher University in Nitra, Slovakia

Simona Boldišová

DOI: https://doi.org/10.2478/sc-2021-0001 | Journal eISSN: 2450-7563
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Language: English
Page range: 1 - 17
Published on: Apr 18, 2021
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Generation Y,
social media,
content marketing,
arts
Related subjects:
Cultural studies,
Media studies,
Media theory,
Genres and media in cultural studies,
Digital media and communication,
Topics in cultural studies,
Media,
Social sciences,
Communication science,
Mass communication

© 2021 Edita Štrbová, Simona Boldišová, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 License.

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