Generation Y Preferences in Online Content Consumption: Content Marketing Implications for the Arts
By: Edita Štrbová and Simona Boldišová
Authors
Assistant Professor at Constantine the Philosopher University in Nitra, Slovakia
Simona Boldišová
DOI: https://doi.org/10.2478/sc-2021-0001 | Journal eISSN: 2450-7563 (formerly 2299-5382)
Language: English
Page range: 1 - 17
Published online: Apr 18, 2021
Published in print: Jan 1, 2021
Published by: Sciendo
In partnership with: Paradigm Publishing Services
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© 2021 Edita Štrbová, Simona Boldišová, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 License.