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Cultural Taboo in Advertising. Differences in the Transmissions of Audiovisual Advertising in American and Hindu Market Cover

Cultural Taboo in Advertising. Differences in the Transmissions of Audiovisual Advertising in American and Hindu Market

Social Communication
Volume 4 (2018): Issue 1 (June 2018)
By: Magdalena Hensoldt-Fyda  
Open Access
|Jul 2018

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DOI: https://doi.org/10.2478/sc-2018-0010 | Journal eISSN: 2450-7563
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Language: English
Page range: 88 - 100
Published on: Jul 19, 2018
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
cultural taboo,
culture of low and high context,
communication style,
transmission of advertising content
Related subjects:
Cultural studies,
Media studies,
Media theory,
Genres and media in cultural studies,
Digital media and communication,
Topics in cultural studies,
Media,
Social sciences,
Communication science,
Mass communication

© 2018 Magdalena Hensoldt-Fyda, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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