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Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights Cover

Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights

Studies in Business and Economics
Volume 20 (2025): Issue 2 (August 2025)
By: ,  ,   and    
Open Access
|Sep 2025
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DOI: https://doi.org/10.2478/sbe-2025-0025 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 70 - 97
Published on: Sep 4, 2025
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Keywords:
personalized digital experience,
privacy concerns,
personalization-privacy paradox,
technology integration,
trust,
data governance,
digital marketing
Related subjects:
Business and economics,
Business management,
Business development, change management, cooperation,
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Entrepreneurship,
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment

© 2025 Oana Duralia, Claudia Ogrean, Mihai Țichindelean, Monica Țichindelean, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 20 (2025): Issue 2 (August 2025)
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