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Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights Cover

Decoding the Personalization-Privacy Paradox: From Thematic Scholarly Clusters to Practical Insights

Studies in Business and Economics
Volume 20 (2025): Issue 2 (August 2025)
By: Oana Duralia,  Claudia Ogrean,  Mihai Țichindelean and  Monica Țichindelean  
Open Access
|Sep 2025
DOI: https://doi.org/10.2478/sbe-2025-0025 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 70 - 97
Published on: Sep 4, 2025
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
personalized digital experience,
privacy concerns,
personalization-privacy paradox,
technology integration,
trust,
data governance,
digital marketing
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Oana Duralia, Claudia Ogrean, Mihai Țichindelean, Monica Țichindelean, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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