References
- Ageeva, E., Melewar, T., Foroudi, P., Dennis, C. and Jin, Z. (2018). Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research, 89, 287–304. https://doi.org/10.1016/j.jbusres.2018.01.036.
- Alkahtani, M., Khalid, Q., Jalees, M., Omair, M., Hussain, G. and Pruncu, C. (2021). E-Agricultural Supply Chain Management Coupled with Blockchain Effect and Cooperative Strategies. Sustainability, 13(2), 816. https://doi.org/10.3390/su13020816
- Amini, M., Keshavarz, E., Keshavarz, A. and Bagheri, S. (2017). Evaluating the non-financial performance of state-owned, semi-private and private universities using FAHP technique. International Journal of Business Innovation and Research, 12(2), 152–174. https://doi.org/10.1504/IJBIR.2017.081399
- Aswani, R., Kar, A. and Vigneswara, P. (2018). Detection of Spammers in Twitter marketing: A Hybrid Approach Using Social Media Analytics and Bio Inspired Computing. Information Systems Frontiers, 20, 515–530. https://doi.org/10.1007/s10796-017-9805-8
- Banerjee, A. (2022). Fuzzy Logic–Based Comparison of Predicted Sales Records of Competing Products. Vision: The Journal of Business Perspective, 26(1), 25–30. https://doi.org/10.1177/0972262920971473
- Baykasoğlu A., Gölcük İ. and Akyol D. (2017). A fuzzy multiple-attribute decision making model to evaluate new product pricing strategies. Annals of Operations Research, 251, 205–242. https://doi.org/10.1007/s10479-015-1895-4
- Bernal, E., Mozas, A., Fernández, D. and Medina, M. (2021). Online popularity as a development factor for cooperatives in the winegrowing sector. Journal of Business Research, 123, 79–85. https://doi.org/10.1016/j.jbusres.2020.09.064.
- Bhatt, N., Guru, S., Thanki, S. and Sood, G. (2021). Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach. Information Systems and e-Business Management, 19, 641–682. https://doi.org/10.1007/s10257-021-00521-8
- Brennan, M. L., Arlt, S. P., Belshaw, Z., Buckley, L., Corah, L., Doit, H., Fajt, V. R., Grindlay, D., Moberly, H. K., Morrow, L. D., Stavisky, J. and White, C. (2020). Critically Appraised Topics (CATs) in veterinary medicine: Applying evidence in clinical practice. Frontiers in Veterinary Science, 7, 314. https://doi.org/10.3389/fvets.2020.00314
- Capatina, A., Micu, A., Micu, A., Bouzaabia, R. and Bouzaabia, O. (2018). Country-based comparison of accommodation brands in social media: An fsQCA approach. Journal of Business Research, 89, 235–242. https://doi.org/10.1016/j.jbusres.2017.11.017.
- Challoumis, C. (2015). Fuzzy Logic Concepts in Economics. Available at SSRN: https://ssrn.com/abstract=3185732v http://dx.doi.org/10.2139/ssrn.3185732
- Chen, D. and Chen, T. (2021). Research on Sustainable Management Strategies for the Machine Tool Industry during the COVID-19 Pandemic in Taiwan. Sustainability, 13(23), 13449. https://doi.org/10.3390/su132313449
- Chen, N., Yang, X. and Shadbolt, N. (2020). The Balanced Scorecard as a Tool Evaluating the Sustainable Performance of Chinese Emerging Family Farms—Evidence from Jilin Province in China. Sustainability, 12(17), 6793. https://doi.org/10.3390/su12176793
- Chiang, J., Chiou, C., Doong, S. and Chang, I. (2020). Research on the Construction of Performance Indicators for the Marketing Alliance of Catering Industry and Credit Card Issuing Banks by Using the Balanced Scorecard and Fuzzy AHP. Sustainability, 12(21), 9005. https://doi.org/10.3390/su12219005
- Chierici, R., Bosco, B., Mazzucchelli, A. and Chiacchierini, C. (2021). Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media. International Journal of Business and Management, 14(1), 216. https://doi.org/10.5539/ijbm.v14n1p216.
- Chirra, S. and Kumar, D. (2018). Analysis of supply chain issues under sales promotional schemes using FAHP. International Journal of Logistics Systems and Management, 31(2), 224–248. https://doi.org/10.1504/IJLSM.2018.094936
- Chou, T.-Y. (2020). Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms. Mathematics, 8(4), 650. https://doi.org/10.3390/math8040650
- Dairo, A. and Szűcs, K. (2021). Fuzzy Analytics Application in Digital and Consumer Marketing: A Literature Review. Marketing and Smart Technologies, 205, 135–144. https://doi.org/10.1007/978-981-33-4183-8_12.
- Davis, P. (2013). What is the Lifespan of a Research Article? . Available at http://phil-davis.org.
- Doğan, G., Taşkın, Z., Kulczycki, E. and Pölönen, J. (2022). What makes top 20 JIF journals “top”?: Exploring characteristics of journals indexed in the Journal Citation Reports. 26th International Conference on Science, Technology and Innovation Indicators, 1-8. https://doi.org/10.5281/zenodo.6906891
- D’Urso, P., Disegna, M. and Massari, R. (2020). Satisfaction and Tourism Expenditure Behaviour. Social Indicators Research, 149, 1081–1106. https://doi.org/10.1007/s11205-020-02272-4
- D’Urso, P., Manca, G., Waters, N. and Girone, S. (2019). Visualizing regional clusters of Sardinia’s EU supported agriculture: A Spatial Fuzzy Partitioning Around Medoids. Land Use Policy, 83, 571–580. https://doi.org/10.1016/j.landusepol.2019.01.030.
- Du, X., Gao, Y., Chang, L., Lang, X., Xue, X. and Bi, D. (2020) Assessing the application of big data technology in platform business model: A hierarchical framework. PLoS ONE, https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0238152
- Duan, S., Wibowo, S. and Chong, J. (2021). A Multicriteria Analysis Approach for Evaluating the Performance of Agriculture Decision Support Systems for Sustainable Agribusiness. Mathematics, 9(8), 884. https://doi.org/10.3390/math9080884
- D’Urso, P., Di Monte, I., Massari, R. and Cappelli, C. (2017). Consumer behaviour and online advertising: A fuzzy approach to the market segmentation. Micro & Macro Marketing, 2, 213–228, doi: 10.1431/86970
- Emmaru, T. (2021). Consumer recognition of department store business category in Japan: Comparing consideration of store image to the shopping center. Journal of Global Scholars of Marketing Science, 31(4), 526–542. https://doi.org/10.1080/21639159.2020.1808805
- Farsijani, H., Shirmohammadi, Y., Bazazzadeh, S. and Eghbal, R. (2018). Identification and prioritisation of AIDA promotion model tools by use of fuzzy AHP approach. International Journal of Operational Research, 32(1), 92 – 113. https://doi.org/10.1504/IJOR.2018.091203
- Ferrer-Comalat, J., Corominas-Coll, D. and Linares-Mustarós, S. (2020). Fuzzy Logic in Economic Models. Journal of Intelligent & Fuzzy Systems, 38(5), 5333-5342. https://doi.org/10.3233/JIFS-179627
- Forghani, E., Sheikh, R., Hosseini, S. and Sana, S. (2022). The impact of digital marketing strategies on customer’s buying behavior in online shopping using the rough set theory. International Journal of System Assurance Engineering and Management, 13, 625–640. https://doi.org/10.1007/s13198-021-01315-4
- Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P. (2018). Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Research, 89, 462–474. https://doi.org/10.1016/j.jbusres.2018.01.031.
- Frasquet, M. and Miquel, M. (2021). Competitive (versus loyal) showrooming: An application of the push-pull-mooring framework. Journal of Retailing and Consumer Services, 62, 102639. https://doi.org/10.1016/j.jretconser.2021.102639.
- Ghandour, A. (2018): FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi. International Journal of Economics and Business Research, 15(1), 52–71. https://doi.org/10.1504/IJEBR.2018.088521
- Ghasemi, P., Mehdiabadi, A., Spulbar, C. and Birau, R. (2021). Ranking of Sustainable Medical Tourism Destinations in Iran: An Integrated Approach Using Fuzzy SWARAPROMETHEE. Sustainability, 13(2), 683. https://doi.org/10.3390/su13020683
- Gligor, D. and Bozkurt, S. (2020). FsQCA versus regression: The context of customer engagement. Journal of Retailing and Consumer Services, 52, 101929. https://doi.org/10.1016/j.jretconser.2019.101929.
- Göçer, A., Vural, C. and Deveci, D. (2019). Drivers of and barriers against market orientation: a study of Turkish container ports. Maritime Economics & Logistics, 21, 278–305. https://doi.org/10.1057/s41278-017-0092-6
- Gryshova, I., Demchuk, N., Koshkalda, I., Stebliuk, N. and Volosova, N. (2019). Strategic Imperatives of Managing the Sustainable Innovative Development of the Market of Educational Services in the Higher Education System. Sustainability, 11(24), 7253. https://doi.org/10.3390/su11247253
- Hernández, A. and Hidalgo, D. (2020) Fuzzy Logic in Business, Management and Accounting. Open Journal of Business and Management, 8, 2524-2544. https://doi.org/10.4236/ojbm.2020.86157
- Ho, C., Tsai, B., Chen, C. and Lu, M. (2021). Exploring Green Marketing Orientations toward Sustainability the Hospitality Industry in the COVID-19 Pandemic. Sustainability, 13(8), 4348. https://doi.org/10.3390/su13084348
- Hsu, T. and Tang, J. (2020). Development of hierarchical structure and analytical model of key factors for mobile app stickiness. Journal of Innovation & Knowledge, 5(1), 68-79. https://doi.org/10.1016/j.jik.2019.01.006.
- Hu, D., Zhou, K., Li, F. and Ma, D. (2022). Electric vehicle user classification and value discovery based on charging big data. Energy, 249, 123698. https://doi.org/10.1016/j.energy.2022.123698.
- Ilgaz, H., Natividad, G. and Altun, A. (2023). Literature Reviews and Systematic Reviews of Research: The Roles and Importance. In: Spector, J.M., Lockee, B.B., Childress, M.D. (eds) Learning, Design, and Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-17461-7_141
- Jabbarzadeh, A., Aliabadi, L. and Yazdanparast, R. (2021). Optimal payment time and replenishment decisions for retailer’s inventory system under trade credit and carbon emission constraints. Operational Research, 21, 589–620. https://doi.org/10.1007/s12351-019-00457-5
- Jenson, I., Doyle, R. and Miles, M. (2020). An entrepreneurial marketing process perspective of the role of intermediaries in producing innovation outcomes. Journal of Business Research, 112, 291–299. https://doi.org/10.1016/j.jbusres.2019.09.054.
- Jin, Y. (2019). Applying Fuzzy Clustering to Examine Marketing Strategy of Tourism Brand in Mobile Internet Era. Journal of Electronic Commerce in Organizations, 17(2), 13. DOI: 10.4018/JECO.2019040103
- Kahraman, C., Yazıcı, İ. and Karaşan, A. (2018). A Literature Survey on the Usage of Fuzzy MCDM Methods for Digital Marketing. Intelligent Systems, 54-72. https://doi.org/10.4018/978-1-5225-5643-5.ch003
- Kazemi, M. and Aliei, M. (2019). Segmenting critical success factor for generating corporate entrepreneurship based on fuzzy DEMATEL and fuzzy AHP in Iranian institutes. International Journal of Procurement Management, 12(5), 549–571. https://doi.org/10.1504/IJPM.2019.102142
- Krishen, A., Berezan, O., Agarwal, S., Kachroo, P. and Raschke, R. (2021). The digital self and virtual satisfaction: A cross-cultural perspective. Journal of Business Research, 124, 254–263. https://doi.org/10.1016/j.jbusres.2020.11.056
- Kumar, V., Raghunath, K., Muthukumaran, V. Joseph R., Beschi I. and Uday, A. (2022). Aspect based sentiment analysis and smart classification in uncertain feedback pool. International Journal of System Assurance Engineering and Management, 13 (1), 252–262. https://doi.org/10.1007/s13198-021-01379-2
- Lee, C., Chen, Y., Tsui, P., Che, C. and Chiang, M. (2021). Application of Fuzzy Delphi Technique Approach in Sustainable Inheritance of Rural Cooking Techniques and Innovative Business Strategies Modeling. Agriculture, 11(10), 924. https://doi.org/10.3390/agriculture11100924
- Leon, E., Blanco, F., Alfaro, V., Gil, A. and Merigo, J. (2021). Fuzzy systems in innovation and sustainability. Computational and Mathematical Organization Theory, 27, 377–383. https://doi.org/10.1007/s10588-021-09334-z
- Lesko, A., Ratushnnyak, O. and Glushchenko, L. (2017). Development of methodology for efficiency evaluation of cluster interaction of industrial enterprise. Technology Audit and Production Reserves, 2(34), 31–35. https://doi.org/10.15587/2312-8372.2017.98325
- Leung, K., Luk, C., Choy, K., Lam, H. and Lee, C. (2019). A B2B flexible pricing decision support system for managing the request for quotation process under e-commerce business environment. International Journal of Production Research, 57(20), 6528-6551. https://doi.org/10.1080/00207543.2019.1566674
- Li, D., Shi, Q. and Li M. (2018). Using an attribute conversion approach for sample generation to learn small data with highly uncertain features. International Journal of Production Research, 56(14), 4954–4967. https://doi.org/10.1080/00207543.2018.1444813
- Li, S., Chan, F., Tsang, Y. and Lam, H. (2021). New Product Idea Selection in the Fuzzy Front End of Innovation: A Fuzzy Best-Worst Method and Group Decision-Making Process. Mathematics, 9(4), 337. https://doi.org/10.3390/math9040337
- Liang, X. and Frösén, J. (2020). Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability. Journal of Business Research, 109, 545–556. https://doi.org/10.1016/j.jbusres.2019.01.021.
- Liao, H., Yang, S., Zavadskas, E. and Škare, M. (2023) An overview of fuzzy multi-criteria decision-making methods in hospitality and tourism industries: bibliometrics, methodologies, applications and future directions. Economic Research - Ekonomska Istraživanja, 36(3), 1 - 42. https://doi.org/10.1080/1331677X.2022.2150871
- Lin, H., Wang, C., Chen, J. and Wu, B. (2016). New statistical analysis in marketing research with fuzzy data. Journal of Business Research, 69(6), 2176-2181. https://doi.org/10.1016/j.jbusres.2015.12.026.
- Lin, R., Chuang, W., Chuang, C. and Chang, W. (2021). Applied Big Data Analysis to Build Customer Product Recommendation Model. Sustainability, 13(9), 4985. https://doi.org/10.3390/su13094985
- Lin, Y.-S. (2017). Causal complexity for passengers’ intentions to re-ride. Quality & Quantity, 51, 1925–1937. https://doi.org/10.1007/s11135-016-0339-9
- Liozu, S., Feurer, S., Hinterhuber, A. and Woodside, A. (2021). Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in firm contexts. Journal of Revenue and Pricing Management, 20, 420–435. https://doi.org/10.1057/s41272-021-00306-1
- Liu, Y.-Y. and Chiu, Y.-H. (2017). Evaluation of the Policy of the Creative Industry for Urban Development. Sustainability, 9(6), 1009. https://doi.org/10.3390/su9061009
- Luo, Y. and Xu, X. (2019) Predicting the Helpfulness of Online Restaurant Reviews Using Different Machine Learning Algorithms: A Case Study of Yelp. Sustainability, 11(19), 5254. https://doi.org/10.3390/su11195254
- Martin, J., Román, C., Moreira, P., Moreno, R. and Oyarce, F. (2021). Does the access transport mode affect visitors’ satisfaction in a World Heritage City? The case of Valparaiso, Chile. Journal of Transport Geography, 91,102969. https://doi.org/10.1016/j.jtrangeo.2021.102969.
- Martínez, R., Carrasco, R., Sanchez-Figueroa, C. and Gavilan, D. (2021). An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business. Mathematics, 9(16), 1836. https://doi.org/10.3390/math9161836
- Meftahy, M. and Kabbouri, M. (2022). Application of neuro-fuzzy methods for stock market forecasting: a systematic review. International Journal of Accounting, Finance, Auditing, Management and Economics, 3(5-1), 437-454. https://doi.org/10.5281/zenodo.7158440.
- Moodley, R., Chiclana, F., Caraffini, F. and Carter, J. (2020). A product-centric data mining algorithm for targeted promotions. Journal of Retailing and Consumer Services, 54(6), 101940. https://doi.org/10.1016/j.jretconser.2019.101940.
- Mosavi, A. and Afsar, A. (2018). Customer Value Analysis in Banks Using Data Mining and Fuzzy Analytic Hierarchy Processes. International Journal of Information Technology & Decision Making, 17(03), 819–840. https://doi.org/10.1142/S0219622018500104
- Naser, A., Zanjirchi, S. and Jalilian, N. (2021). Process-oriented improvement: a modern look at drawing the organizational progress roadmap. International Journal of Productivity and Performance Management, 70(3), 567–591. https://doi.org/10.1108/IJPPM-08-2019-0385
- Nazam M., Hashim M., Baig S., Abrar M., Rehman H., Nazim M., Raza A. and Tan A. (2020). Categorizing the barriers in adopting sustainable supply chain initiatives: A way-forward towards business excellence. Cogent Business & Management, 7(1), 1825042. https://doi.org/10.1080/23311975.2020.1825042
- Nedeljković, M., Puška, A., Suzić, R. and Maksimović, A. (2022). Multicriteria Model of Support for the Selection of Pear Varieties in Raising Orchards in the Semberija Region (Bosnia and Herzegovina). Sustainability, 14(3), 1584. https://doi.org/10.3390/su14031584
- Nilashi, M., Mardani, A., Liao, H., Ahmadi, H., Manaf, A. and Almukadi, W. (2019). A Hybrid Method with TOPSIS and Machine Learning Techniques for Sustainable Development of Green Hotels Considering Online Reviews. Sustainability, 11(21), 6013. https://doi.org/10.3390/su11216013
- Pappas, I. and Woodside, A. (2021). Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing. International Journal of Information Management, 58, 102310. https://doi.org/10.1016/j.ijinfomgt.2021.102310.
- Pramanik, P. and Maiti, M. (2019). An inventory model with variable demand incorporating unfaithfulness of customers under two-level trade credit. European Journal of Industrial Engineering, 13(4), 461–488. https://doi.org/10.1504/EJIE.2019.100957
- Pramanik, P., Maiti, M.K., Maiti, M. (2018). An appropriate business strategy for a sale item. Operational Research Society of India, 55(1), 85–106. DOI: 10.1007/s12597-017-0310-0
- Puška, A., Nedeljković, M., Prodanović, R., Vladisavljević, R. and Suzić, R. (2022). Market Assessment of Pear Varieties in Serbia Using Fuzzy CRADIS and CRITIC Methods. Agriculture, 12(2), 139. https://doi.org/10.3390/agriculture12020139
- Qi, Q. (2021). GRA and CRITIC Method for Intuitionistic Fuzzy Multiattribute Group Decision Making and Application to Development Potentiality Evaluation of Cultural and Creative Garden. Mathematical Problems in Engineering, 2021, 9957505. https://doi.org/10.1155/2021/9957505
- Rahman, R. (2018). Building brand awareness: The role of celebrity endorsement in advertisements. Journal of Global Scholars of Marketing Science, 28(4), 363–384. https://doi.org/10.1080/21639159.2018.1509366
- Rahmanzadeh, S., Pishvaee, M. and Rasouli, M. (2020). Integrated innovative product design and supply chain tactical planning within a blockchain platform. International Journal of Production Research, 58(7), 2242–2262. https://doi.org/10.1080/00207543.2019.1651947
- Rajab, S. and Sharma, V. (2017). Neuro-fuzzy approach in business applications: a decade survey. International Journal of Business Information Systems, 26(4), 451–487. https://doi.org/10.1504/IJBIS.2017.087748
- Rosário, A., Dias, J. and Ferreira, H. (2023). Bibliometric Analysis on the Application of Fuzzy Logic into Marketing Strategy. Businesses, 3(3), 402–423. http://dx.doi.org/10.3390/businesses3030025
- Goswami, R., Roy, K., Dutta, S., Ray, K., Sarkar, S., Brahmachari, K., Nanda, M., Mainuddin, M., Banerjee, H., Timsina, J. and Majumdar, K. (2021). Multi-faceted impact and outcome of COVID-19 on smallholder agricultural systems: Integrating qualitative research and fuzzy cognitive mapping to explore resilient strategies. Agricultural Systems, 189, 103051, https://doi.org/10.1016/j.agsy.2021.103051.
- Sakas, D., Kamperos, I., Reklitis, D., Giannakopoulos, N., Nasiopoulos, D., Terzi, M. and Kanellos, N. (2022). The Effectiveness of Centralized Payment Network Advertisements on Digital Branding during the COVID-19 Crisis. Sustainability, 14(6), 3616. https://doi.org/10.3390/su14063616
- Sakas, D. and Reklitis, D. (2021). The Impact of Organic Traffic of Crowdsourcing Platforms on Airlines’ Website Traffic and User Engagement. Sustainability, 13(16), 8850. https://doi.org/10.3390/su13168850
- Salonen, A., Terho, H., Böhm, E. Virtanen A. and Rajala R. (2021). Engaging a product-focused sales force in solution selling: interplay of individual- and organizational-level conditions. Journal of the Academy of Marketing Science, 49, 139–163 https://doi.org/10.1007/s11747-020-00729-z
- Schüller, D. and Doubravský, K. (2019). Fuzzy Similarity Used by Micro-Enterprises in Marketing Communication for Sustainable Development. Sustainability, 11(19), 5422. https://doi.org/10.3390/su11195422
- Septianto, F., An, J. and Soegianto, B. (2019). Personalized giving: Configurational approach in examining demographics, morality, and prosocial intentions. Journal of Global Scholars of Marketing Science, 29(3), 330–342. https://doi.org/10.1080/21639159.2019.1622433
- Shahin, A. and Mahdian, E. (2020). Ranking the indicators of open innovation adoption based on NPD factors. International Journal of Business Innovation and Research, 22(3), 408–428. https://doi.org/10.1504/IJBIR.2020.107969
- Sharma, M., Antony, R., Sehrawat, R., Cruz, A. and Daim, T. (2022). Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services. Technology in Society, 68, 101781. https://doi.org/10.1016/j.techsoc.2021.101781.
- Shepherd, D. and Shi, F. (1998). Economic Modelling with Fuzzy Logic. IFAC Proceedings Volumes, 31(16), 435-440. https://doi.org/10.1016/S1474-6670(17)40518-0.
- Shukla, S., Mohanty, B. and Kumar, A. (2020). Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success. Journal of Electronic Commerce in Organizations, 18(1), 59–88. http://doi.org/10.4018/JECO.2020010104
- Sirb L., Molcut, A. and Nastor, F. (2018). The Adoption of Marketing Decisions by Using Fuzzy Logic for Market Segmentation and Competitive Advantage Achieving a Hypothetical Application in Automotive Industry. Ovidius University Annals, Economic Sciences Series, XVIII (1), 394–399.
- Souiden, N., Amara, N. and Chaouali, W. (2020). Optimal image mix cues and their impacts on consumers’ purchase intention. Journal of Retailing and Consumer Services, 54, 102011. https://doi.org/10.1016/j.jretconser.2019.102011.
- Sun, Y. (2021). Case based models of the relationship between consumer resistance to innovation and customer churn. Journal of Retailing and Consumer Services, 61, 102530. https://doi.org/10.1016/j.jretconser.2021.102530.
- Sun, Z. and Wang, P. (2017). A Mathematical Foundation of Big Data. New Mathematics and Natural Computation, 13(02), 83–99. https://doi.org/10.1142/S1793005717400014
- Tandon, A., Sharma, H. and Aggarwal, A. (2019). Assessing Travel Websites Based on Service Quality Attributes Under Intuitionistic Environment. International Journal of Knowledge-Based Organizations, 9(1), 10. DOI: 10.4018/IJKBO.2019010106
- Tang, J., Chen, C. and Tsai, P. (2022). Development of hybrid fuzzy multi-criteria decision approach to evaluate key factors for marketing strategic alliance formation based on multiple theories. Managerial and Decision Economics, 43(1), 241–261. https://doi.org/10.1002/mde.3381
- Tang, J. and Hsu, T. (2018). Utilizing the Hierarchy Structural Fuzzy Analytical Network Process Model to Evaluate Critical Elements of Marketing Strategic Alliance Development in Mobile Telecommunication Industry. Group Decision and Negotiation, 27, 251–284. https://doi.org/10.1007/s10726-018-9554-1
- Tarazona, R., Peris, M. and Devece, C. (2020). The Value of Cluster Association for Digital Marketing in Tourism Regional Development. Sustainability, 12(23), 9887. https://doi.org/10.3390/su12239887
- Tin, K. and Lau, H. (2020). A business process decision model for client evaluation using fuzzy AHP and TOPSIS. International Journal of Industrial and Systems Engineering, 35(1), 57–79. https://doi.org/10.1504/IJISE.2020.106857
- Tohidi, A., Ghorbani, M., Karbasi, A., Asgharpourmasouleh, A. and Hassani, B. (2020). Comparison of Fuzzy Multi-Criteria Decision-Making Methods to Rank Business Strategies and Marketing Resources. AGRIS on-line Papers in Economics and Informatics, 10(3), 101–114. DOI: 10.22004/ag.econ.309942
- Toklu, M. and Taşkın, H. (2019). A Dynamic Performance Evaluation Model for SMEs Based on Fuzzy DEMATEL and Fuzzy ANP. International Journal of Operations Research and Information Systems, 10(3), 16–30. https://doi.org/10.4018/IJORIS.2019070102.
- Torres, P., Augusto, M. and Godinho, P. (2018). Do high brand equity and very high brand equity require different conditions? An empirical study using fsQCA. International Journal of Economics and Business Research, 16(2), 263–279. https://doi.org/10.1504/IJEBR.2018.094021
- Tsafarakis, S., Zervoudakis, K., Andronikidis, A. and Altsitsiadis, E. (2020). Fuzzy self-tuning differential evolution for optimal product line design. European Journal of Operational Research, 287(3), 1161–1169. https://doi.org/10.1016/j.ejor.2020.05.018.
- Tsai, P., Tang, J. and Chen, C. (2022). Partnerships that go places: How to successfully market products from vendor partners at retail stores from the vendors’ perspective. Journal of Retailing and Consumer Services, 64, 102806. https://doi.org/10.1016/j.jretconser.2021.102806.
- Tseng, M., Lin, C., Sujanto, R., Lim, M. and Bui, T. (2021). Assessing Sustainable Consumption in Packaged Food in Indonesia: Corporate Communication Drives Consumer Perception and Behavior. Sustainability, 13(14), 8021. https://doi.org/10.3390/su13148021
- Ullal, M., Hawaldar, I., Soni, R. and Nadeem, M. (2021). The Role of Machine Learning in Digital Marketing. SAGE Open, 11(4). https://doi.org/10.1177/21582440211050394
- Velazquez, M., Gil, A., Leon, E. and Blanco, F. (2021). Innovation capabilities measurement using fuzzy methodologies: a Colombian SMEs case. Computational and Mathematical Organization Theory, 27, 384–413. https://doi.org/10.1007/s10588-020-09321-w
- Vujičić, M., Kennell, J., Morrison, A., Filimonau, V., Papuga I., Stankov, U. and Vasiljević, D. (2020). Fuzzy Modelling of Tourist Motivation: An Age-Related Model for Sustainable, Multi-Attraction, Urban Destinations. Sustainability, 12(20), 8698. https://doi.org/10.3390/su12208698
- Wang, N. and Zhao, F. (2020). An Assessment of the Condition of Distribution Network Equipment Based on Large Data Fuzzy Decision-Making. Energies, 13(1), 197. https://doi.org/10.3390/en13010197
- Wang, T., Thai, T., Ly, P. and Chi, T. (2021). Turning social endorsement into brand passion. Journal of Business Research, 126, 429–439. https://doi.org/10.1016/j.jbusres.2021.01.011.
- Xu, D., Zhang, X. and Feng, H. (2019). Generalized fuzzy soft sets theory-based novel hybrid ensemble credit scoring model. International Journal of Finance & Economics, 24(2), 903–921. https://doi.org/10.1002/ijfe.1698
- Xu, Y., Huang, L., Guo, R., Zhang, X. and Zhu, J. (2020). Metrological Analysis of Online Consumption Evaluation Influence Commodity Marketing Decision Based on Data Mining. Mathematical Problems in Engineering, 2020, 10. https://doi.org/10.1155/2020/9345901
- Yamagishi, K., Ocampo, L., Abellana, D.P. Tanaid, R., Tiu A., Medalla M., Selerio E., Go, C., Olorvida R., Maupo A., Maskariño, D. and Tantoo, E. (2021). The impact of social media marketing strategies on promoting sustainability of tourism with fuzzy cognitive mapping: a case of Kalanggaman Island (Philippines). Environment, Development and Sustainability, 23, 14998–15030. https://doi.org/10.1007/s10668-021-01283-6
- Yan, Y. and Chu, D. (2021). Evaluation of Enterprise Management Innovation in Manufacturing Industry Using Fuzzy Multicriteria Decision-Making under the Background of Big Data. Mathematical Problems in Engineering, 2021, 10. https://doi.org/10.1155/2021/2439978
- Yang, Y. and Huang, B. (2018). Evaluation Indicators and Development Strategies of Agricultural Revitalization for Rural Rejuvenation. Journal of Reviews on Global Economics, 7, 269–279. https://doi.org/10.6000/1929-7092.2018.07.24
- Ye, F., Kang, W., Li, L. and Wang, Z. (2021). Why do consumers choose to buy electric vehicles? A paired data analysis of purchase intention configurations. Transportation Research Part A: Policy and Practice, 147, 14–27. https://doi.org/10.1016/j.tra.2021.02.014.
- Yurdakul, M. and İç, Y. (2019). Comparison of Fuzzy and Crisp Versions of an AHP and TOPSIS Model for Nontraditional Manufacturing Process Ranking Decision. Journal of Advanced Manufacturing Systems, 18(02), 167–192. https://doi.org/10.1142/S0219686719500094
- Zeraatpisheh, M., Bakhshandeh, E., Emadi, M., Li, T. and Xu, M. (2020). Integration of PCA and Fuzzy Clustering for Delineation of Soil Management Zones and Cost-Efficiency Analysis in a Citrus Plantation. Sustainability, 12(14), 5809. https://doi.org/10.3390/su12145809