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Fuzzy Methods in Marketing Research: Brief Literature Review Cover

Fuzzy Methods in Marketing Research: Brief Literature Review

Studies in Business and Economics
Volume 19 (2024): Issue 3 (December 2024)
By: Liudmyla Dorokhova,  Oleksandr Dorokhov and  Andres Kuusik  
Open Access
|Jan 2025

Authors

Liudmyla Dorokhova

University of Tartu, Estonia

Oleksandr Dorokhov

University of Tartu, Estonia

Andres Kuusik

University of Tartu, Estonia
DOI: https://doi.org/10.2478/sbe-2024-0044 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 67 - 86
Published on: Jan 22, 2025
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
fuzzy methods,
marketing research,
literature review,
fuzzy marketing model
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2025 Liudmyla Dorokhova, Oleksandr Dorokhov, Andres Kuusik, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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