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The Impact of Digital Marketing on Consumer Behaviour Cover

The Impact of Digital Marketing on Consumer Behaviour

Studies in Business and Economics
Volume 19 (2024): Issue 2 (August 2024)
By:
Open Access
|Sep 2024

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DOI: https://doi.org/10.2478/sbe-2024-0027 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 96 - 109
Published on: Sep 10, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
Keywords:
consumer journey,
integrated marketing communication,
digital marketing,
digital touchpoints
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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