Skip to main content
Have a personal or library account? Click to login
The Impact of Digital Marketing on Consumer Behaviour Cover

The Impact of Digital Marketing on Consumer Behaviour

Studies in Business and Economics
Volume 19 (2024): Issue 2 (August 2024)
By:   
Open Access
|Sep 2024
Download

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.2478/sbe-2024-0027 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Journal RSS Feed
Language: English
Page range: 96 - 109
Published on: Sep 10, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Keywords:
consumer journey,
integrated marketing communication,
digital marketing,
digital touchpoints
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Oana Duralia, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 19 (2024): Issue 2 (August 2024)
Previous article
Next article