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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro Cover

Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro

Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
By: Andrei Ungureanu,  Lucian Belaşcu,  Alexandra Horobeț and  Marius Croitoru Ionuț  
Open Access
|Jan 2024

Authors

Andrei Ungureanu

Lucian Blaga University of Sibiu, Romania

Lucian Belaşcu

Lucian Blaga University of Sibiu, Romania

Alexandra Horobeț

Bucharest University of Economic Studies, Bucharest, Romania

Marius Croitoru Ionuț

National University of Science and Technology POLITEHNICA Bucharest, Romania
DOI: https://doi.org/10.2478/sbe-2023-0060 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 306 - 321
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
online advertising,
digital advertising,
programmatic advertising,
digital economics
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Andrei Ungureanu, Lucian Belaşcu, Alexandra Horobeț, Marius Croitoru Ionuț, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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