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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro Cover

Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro

Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
By: Andrei Ungureanu,  Lucian Belaşcu,  Alexandra Horobeț and  Marius Croitoru Ionuț  
Open Access
|Jan 2024
DOI: https://doi.org/10.2478/sbe-2023-0060 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 306 - 321
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
online advertising,
digital advertising,
programmatic advertising,
digital economics
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Andrei Ungureanu, Lucian Belaşcu, Alexandra Horobeț, Marius Croitoru Ionuț, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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