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How Does Decoy Pricing Affect Purchasing Decisions? Cover

How Does Decoy Pricing Affect Purchasing Decisions?

Open Access
|Jan 2024

Authors

Lea Kubíčková

Mendel University in Brno, Czech Republic

Lucie Veselá

Mendel University in Brno, Czech Republic

Marcela Kormaňáková

Mendel University in Brno, Czech Republic

Ekaterina Veverková

Mendel University in Brno, Czech Republic
DOI: https://doi.org/10.2478/sbe-2023-0053 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 176 - 197
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2024 Lea Kubíčková, Lucie Veselá, Marcela Kormaňáková, Ekaterina Veverková, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.