How Does Decoy Pricing Affect Purchasing Decisions? Cover

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How Does Decoy Pricing Affect Purchasing Decisions?

Studies in Business and Economics

Volume 18 (2023): Issue 3 (December 2023)

By: Lea Kubíčková, Lucie Veselá, Marcela Kormaňáková and Ekaterina Veverková

Open Access

|Jan 2024

Authors

Lea Kubíčková

Mendel University in Brno, Czech Republic

Lucie Veselá

Mendel University in Brno, Czech Republic

Marcela Kormaňáková

Mendel University in Brno, Czech Republic

Ekaterina Veverková

Mendel University in Brno, Czech Republic

DOI: https://doi.org/10.2478/sbe-2023-0053 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

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Language: English

Page range: 176 - 197

Published on: Jan 11, 2024

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

purchase decision,

cognitive bias,

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2024 Lea Kubíčková, Lucie Veselá, Marcela Kormaňáková, Ekaterina Veverková, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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