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How Does Decoy Pricing Affect Purchasing Decisions? Cover

How Does Decoy Pricing Affect Purchasing Decisions?

Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
By: Lea Kubíčková,  Lucie Veselá,  Marcela Kormaňáková and  Ekaterina Veverková  
Open Access
|Jan 2024
Authors

Authors

Lea Kubíčková

Mendel University in Brno, Czech Republic

Lucie Veselá

Mendel University in Brno, Czech Republic

Marcela Kormaňáková

Mendel University in Brno, Czech Republic

Ekaterina Veverková

Mendel University in Brno, Czech Republic
DOI: https://doi.org/10.2478/sbe-2023-0053 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 176 - 197
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Decoy pricing,
purchase decision,
cognitive bias,
pricing
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Lea Kubíčková, Lucie Veselá, Marcela Kormaňáková, Ekaterina Veverková, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 18 (2023): Issue 3 (December 2023)
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