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How Does Decoy Pricing Affect Purchasing Decisions? Cover

How Does Decoy Pricing Affect Purchasing Decisions?

Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
By: Lea Kubíčková,  Lucie Veselá,  Marcela Kormaňáková and  Ekaterina Veverková  
Open Access
|Jan 2024
DOI: https://doi.org/10.2478/sbe-2023-0053 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 176 - 197
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Decoy pricing,
purchase decision,
cognitive bias,
pricing
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Lea Kubíčková, Lucie Veselá, Marcela Kormaňáková, Ekaterina Veverková, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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