Have a personal or library account? Click to login
Relationship Marketing and Customer Retention - A Systematic Literature Review Cover

Relationship Marketing and Customer Retention - A Systematic Literature Review

Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
By: Albérico Rosário and  Joaquim A. Casaca  
Open Access
|Jan 2024

Authors

Albérico Rosário

GOVCOPP, and Universidade Europeia, IADE, Faculdade de Design, Tecnologia e Comunicação, Lisboa, Portugal

Joaquim A. Casaca

Universidade Europeia, IADE, Faculdade de Design, Tecnologia e Comunicação, UNIDCOM/IADE, Unidade de Investigação em Design e Comunicação, Lisboa, Portugal
DOI: https://doi.org/10.2478/sbe-2023-0044 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Journal RSS Feed
Language: English
Page range: 44 - 66
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
trust,
commitment,
satisfaction,
communication,
VOSviewer
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Albérico Rosário, Joaquim A. Casaca, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous articleVolume 18 (2023): Issue 3 (December 2023)Next article