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Relationship Marketing and Customer Retention - A Systematic Literature Review Cover

Relationship Marketing and Customer Retention - A Systematic Literature Review

Studies in Business and Economics
Volume 18 (2023): Issue 3 (December 2023)
By: Albérico Rosário and  Joaquim A. Casaca  
Open Access
|Jan 2024
DOI: https://doi.org/10.2478/sbe-2023-0044 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 44 - 66
Published on: Jan 11, 2024
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
trust,
commitment,
satisfaction,
communication,
VOSviewer
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2024 Albérico Rosário, Joaquim A. Casaca, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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