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Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market

Studies in Business and Economics
Volume 17 (2022): Issue 2 (August 2022)
By:
Open Access
|Oct 2022

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DOI: https://doi.org/10.2478/sbe-2022-0027 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 90 - 107
Published on: Oct 8, 2022
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 times per year
Keywords:
CRM,
social media customer relationship management (SCRM),
emerging market,
firm performance
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Hatice Dogan-Sudas, Ali Kara, Serap Cabuk, Kadir Kaya, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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