Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market

Studies in Business and Economics

Volume 17 (2022): Issue 2 (August 2022)

By:

Hatice Dogan-Sudas, Ali Kara, Serap Cabuk and Kadir Kaya

Open Access

|Oct 2022

Authors

Hatice Dogan-Sudas

The Faculty of Economics and Administrative Sciences, Cukurova University, Turkey

Ali Kara

Penn State University York Campus, USA

Serap Cabuk

The Faculty of Economics and Administrative Sciences, Cukurova University, Turkey

Kadir Kaya

Cukurova University, Adana, Turkey

DOI: https://doi.org/10.2478/sbe-2022-0027 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

Journal RSS Feed

Language: English

Page range: 90 - 107

Published on: Oct 8, 2022

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 3 times per year

Keywords:

social media customer relationship management (SCRM),

emerging market,

firm performance

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2022 Hatice Dogan-Sudas, Ali Kara, Serap Cabuk, Kadir Kaya, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Previous article Volume 17 (2022): Issue 2 (August 2022)Next article