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Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market Cover

Social Media Customer Relationship Management and Business Performance: Empirical Evidence from an Emerging Market

Studies in Business and Economics
Volume 17 (2022): Issue 2 (August 2022)
By: Hatice Dogan-Sudas,  Ali Kara,  Serap Cabuk and  Kadir Kaya  
Open Access
|Oct 2022

Authors

Hatice Dogan-Sudas

The Faculty of Economics and Administrative Sciences, Cukurova University, Turkey

Ali Kara

Penn State University York Campus, USA

Serap Cabuk

The Faculty of Economics and Administrative Sciences, Cukurova University, Turkey

Kadir Kaya

Cukurova University, Adana, Turkey
DOI: https://doi.org/10.2478/sbe-2022-0027 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 90 - 107
Published on: Oct 8, 2022
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
CRM,
social media customer relationship management (SCRM),
emerging market,
firm performance
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2022 Hatice Dogan-Sudas, Ali Kara, Serap Cabuk, Kadir Kaya, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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