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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception Cover

The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception

Open Access
|Oct 2020

References

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DOI: https://doi.org/10.2478/sbe-2020-0033 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 175 - 191
Published on: Oct 11, 2020
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2020 Mohseni Zahra, Esmaeilpour Majid, Bahrainizad Manijeh, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.