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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception Cover

The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception

Studies in Business and Economics
Volume 15 (2020): Issue 2 (August 2020)
By: Mohseni Zahra,  Esmaeilpour Majid and  Bahrainizad Manijeh  
Open Access
|Oct 2020
Authors

Authors

Mohseni Zahra

Department of Business Management, Persian Gulf University, Bushehr

Esmaeilpour Majid

Department of Business Management, Persian Gulf University, Bushehr

Bahrainizad Manijeh

Department of Business Management, Persian Gulf University, Bushehr
DOI: https://doi.org/10.2478/sbe-2020-0033 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 175 - 191
Published on: Oct 11, 2020
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Customer Experiences,
Purchase Intention,
Engagement,
Visual Perception
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2020 Mohseni Zahra, Esmaeilpour Majid, Bahrainizad Manijeh, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 15 (2020): Issue 2 (August 2020)
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