Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius
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Language: English
Page range: 141 - 159
Published on: Sep 16, 2019
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
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© 2019 Sannegadu Rajesh, Gunesh Raj, Seethiah Dhuvandranand, Dookhony-Ramphul Kiran, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.