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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius Cover

Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

Studies in Business and Economics
Volume 14 (2019): Issue 2 (August 2019)
By: Sannegadu Rajesh,  Gunesh Raj,  Seethiah Dhuvandranand and  Dookhony-Ramphul Kiran  
Open Access
|Sep 2019
Articles in this issue
DOI: https://doi.org/10.2478/sbe-2019-0031 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 141 - 159
Published on: Sep 16, 2019
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Uses and Gratifications (U&G) theory,
SMS advertising,
advertising value,
infotainment,
credibility of advert
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2019 Sannegadu Rajesh, Gunesh Raj, Seethiah Dhuvandranand, Dookhony-Ramphul Kiran, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 14 (2019): Issue 2 (August 2019)
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